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The New Community Rules: Marketing on the Social Web
Binding: Paperback
Author: Tamar Weinberg
Manufacturer: O'Reilly Media
Availability: Usually ships in 24 hours
Features:
Average Rating: 4.5
Total Customer Reviews: 19
List Price: $24.99
Our Price: $16.49
Sales Rank: 9226
Product Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you: - Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
- Learn the art of conversation marketing, and how social media thrives on honesty and transparency
- Manage and enhance your online reputation through the social web
- Tap into the increasingly influential video and podcasting market
- Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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Users Product Reviews: |
Product Review Summary: Comprehensive social media book for marketing managers The New Community Rules: Marketing on the Social Web is a pretty long title, but wait till you get a hold of the book-- it's chock-full of how-to's for the manager who wants to get in the social media game.
Author Tamar Weinberg shares her depth of knowledge of making a play at the social media space. As the title suggests, the slant of the book is marketing and this means that there is adequate attention to finding target audiences, measuring metrics, and defining return of investment relative to the social media space.
People already inundated with social media and virtually living on the web will find nothing earth-shaking about this book. But looking at social media as a marketing channel will appreciate this guide. Social media faves like Facebook, Twitter, blogs, and user generated content are covered, but the things taken for granted like social media etiquette and engagement are also in the book.
One thing marketing execs will like about this book is that it has practical information in running a social media marketing campaign. From strategy development to work flow and tactical considerations, there's good enough info.
The caveat is that someone may find the information here "basic" already as the social media space is moving at an accelerated pace. But nonetheless, The New Community Rules: Marketing on the Social Web is very comprehensive and covers all social media bases.
Product Review Summary: Tour de force for social marketing This book covers all the basics of using online social tools for marketing. It doesn't just gloss over things though. The author gives a thorough run-down of the tools that are available at this time. She also gives a clear and concise explanation of how and why to use them.
An example of this is her chapter on social bookmarking. Here she covers the most popular tools, which are Delicious and StumbleUpon, giving an in-depth users guide for each. She doesn't stop there though - she also provides a very good introduction to lesser known social bookmarking tools. In addition to being thorough on how to use a tool, she also provides information on what it might offer your business or project.
At the end of the book, she helps with strategizing your social marketing efforts. This book is the best book I've read on social networking so far.
Product Review Summary: Excellent! I really enjoyed. Probably, you won't find no better book than this digital marketing reference title. I recommend for everyone who wants to get inside the web 2.0 world.
Product Review Summary: An Insider Shows You How To Make The Most Of Social Media Marketing I have read a good number of books on social media and this is one of the better ones when it comes to combining nuts and bolts with insight based on real in-depth experience. Weinberg is a steeped in social media -- it's what she does for a living, 24/7 -- and it shows. Even if you're into social media there's likely something you can learn here.
Discussion of blogs, Twitter, Facebook, MySpace, videos and podcasts are to be expected in a book of this title, though Weinberg's perceptions are cut above the rest. She really gets this stuff and knows how to work the different platforms to achieve desired goals.
The true added value of this text comes from her attention to topics that are somewhat under the radar. She delves deep into bookmarking services (StumbleUpon, delicious, etc.) social news sites (digg, reddit, sphinn, and many more) Mahalo, and other aspects that are not as readily recognized or understood, but can provide the means to supercharge your social media efforts.
Including case studies to illuminate certain points, Weinberg covers a tremendous amount of ground. She makes the point that "social media marketing is a comprehensive effort," and the same goes for this book.
Product Review Summary: If You Read Just One Social Media Book this Season, Make Sure It's The New Community Rules This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, there's much to hold your attention. I learned a lot from this book, despite being steeped in social media everyday due to the nature of my work.
Here are the reasons I rated this book a 5-star and recommend you read it:
(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.
Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.
Definitely worthwhile!
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