Asia?s three leading trade shows create buzz for exhibitors


CommunicAsia, BroadcastAsia and EnterpriseIT achieve its exhibitors? objectives of generating new potential business leads and forming partnerships



SINGAPORE -/June 22, 2004 - Wi-Fi Technology News/- CommunicAsia and EnterpriseIT, Asia?s largest ICT and enterprise technology shows, closed on June 18 at the Singapore Expo after being attended by 33,341 visitors, with a 6.4 percent increase in overseas visitors from 79 countries. BroadcastAsia, which was held in conjunction with the two shows, attracted 15 percent more overseas visitors with a total of 10,038 visitors from 68 countries. Overall, general sentiments from exhibitors were positive. Many felt that the show was very well-organised and that it attracted a high proportion of quality international trade visitors who were genuinely interested in purchasing or sourcing for new technologies.

?We are glad to be back this year and we intend to keep coming back. We are sorry that CommunicAsia was cancelled last year. We have had quality visitors coming to our booth and generated 500 new contacts on the first two days of the show, from South East Asia, India, Africa, Indonesia and Thailand. We?re now doing business with people we met at CommunicAsia2002. We introduced new Ethernet and DSC ports for the first time in Asia at the show,? said Judy Clark, who does business development for Cape Range Wireless.

Other exhibitors found the show equally productive and some also noticed the sharp increase in mainland Chinese exhibitors and overseas visitors.

?We?ve had 80 new leads in the last two days of the show. There?s been an enormous amount of visitors. I?ve noticed that there are more mainland Chinese exhibitors this year than in previous years, which is positive. There?s also an increase in overseas visitors. The shows are good and seem to be very well-organised and structured,? said Sue Day, Marketing Director, Asia Pacific, Polycom.


For some, the idea of holding all three events simultaneously was an effective way of creating greater synergy and broadening the scope of customers.


Mike Diliberto, International Technical Manager for Motorola Canopy said: ?It has been a very profitable show for us. We?ve had a tremendous amount of leads. Our sales reps will be very busy.?


His colleague, Rangel Floranda, Technical Manager for Motorola Canopy, South East Asia, felt that their participation in the show was worthwhile, ?It?s been very productive and we?ve had leads mostly from Indonesia, Malaysia, Nepal and the Philippines. Having all the three shows together is a good idea because it increases the spectrum of customers and it also enables visitors to relate the different technologies to one another.?


BroadcastAsia exhibitors were equally satisfied with the show turnout. Some commented on the fact that they achieved their objective of meeting many potential customers to demonstrate their latest products.


?Once again, BroadcastAsia has managed to capture the current trends in the changing broadcast market by attracting all the key players both manufacturers and our customers,? said Brett Smith, International Marketing Manager, Miller Fluid Heads


?We have managed to meet a lot of old as well as potential customers at BroadcastAsia and introduced them to our latest products. We have achieved our objectives. The crowd is relevant to the industry. We will most likely return next year,? said William Tay, manager, broadcast & communication dept, Fuji Koki Singapore


Some New Product Launches, Partnerships Formed, and Deals Sealed at the shows

Gemplus, a leading provider of smart card solutions announced its new SMS organizer, which is now being included in a few of China Mobile?s brand services. The SMS organizer offers a range of applications for sending, organizing received messages into directories and reading of SMS. Its unified user interface allows subscribers to use the applications regardless of the type of handset they have.


Gemplus also tied up with South Korea Telecom to deliver USIM card technology SKT?s commercial launch of its 3G W-CDMA network. Gemplus GemXplore 3G USIM cards support mobile commerce transactions and the Visa Smart debit Credit application by VISA International for mobile proximity payment services on USIM card, MONETA, which is also recognized as a credit card in a mobile phone.

Swedish giant, Ericsson announced a string of deals and its investment in a new regional operation centre in Singapore. The company unveiled a US$109 million deal to expand China?s Guangxi Mobile Communications? GSM network in southwestern China. It also revealed a deal with Thailand?s Advanced Info Service to work on the second phase of its EDGE (Enhanced Data rates for Global Evolution) expansion in the Bangkok metropolitan area and to supply the company with a multimedia messaging service solution.


Lucent Technologies announced four new contracts worth over US$120 million. The company will supply China Telecom, India's Tata Teleservices, Korea's KT and Vietnam Power Telecoms (VP Telecom) with network solutions based on Bell Labs technology, the research arm of Lucent. The deal with China Telecom is worth the most at more than US$80 million. Under the contract, five of the Chinese provinces, Fujian, Jiangxi, Jiangsu, Sichuan and Gansu will be upgrading to the new Personal Handyphone System (PHS) networks supplied by Lucent.


Dayang is working with Panasonic on its P2 series by deploying a product called the P2 Mate, which is a storage facility that works with Panasonic?s P2 card. The product is expected to debut at IBC2004.


PanAmSat announced the signing of a fiber interconnectivity agreement with ST Teleport, a satellite communications solution provider based in Singapore. The agreement extends the reach of the PanAmSat global network from Singapore to California increasing the company?s ability to deliver its customers programming via satellite and fiber to and from the Asia Pacific and North American regions.


Tandberg showcased its newly launched Media Processing System (MPS) designed to connect multiple video sites in large organizations. In addition, it also demonstrated the Tandberg Management Suite (TMS), a software management and scheduling tool which simplifies management and maintenance of video communication networks for administrators and allows users to schedule video meetings as the network grows.


CommunicAsia2004, EnterpriseIT2004 and BroadcastAsia are key components of the five-day Infocomm Media Business Exchange (imbX) which is held annually in Singapore in the month of June.


About the Infocomm Media Business Exchange
The Infocomm Media Business Exchange (imbX) is Asia?s largest infocomm and media business platform that brings together business leaders, companies and industry professionals to showcase their latest innovations, network, exchange ideas and tap new markets. imbX is jointly organised by Singapore Exhibition Services (SES) and the Singapore infocomm Technology Federation (SiTF), and hosted by the Infocomm Development Authority of Singapore (IDA) and Media Development Authority of Singapore (MDA). To be held from 14 to 18 June, imbX incorporates CommunicAsia2004, BroadcastAsia2004, EnterpriseIT2004, iX2004 Conference and a host of other activities. For further information on imbX, please visit http://www.visit-imbx.com.


CommunicAsia, Asia?s most established and comprehensive information and communications technology (ICT) tradeshow, showcases the latest products and services in the industry. Go to http://www.CommunicAsia.com


BroadcastAsia serves as a launch pad for the latest hi-tech production and post-production technology from the electronic media industry. Go to http://www.Broadcast-Asia.com


EnterpriseIT targets enterprises that deliver IT solutions in system integration, e-learning, data warehousing, storage systems, outsourcing services, business intelligence, enterprise resource planning and others. Visit http://www.goto-EnterpriseIT.com.


iX2004 Conference is Asia?s definitive ICT conference. It brings together business leaders, IT visionaries and senior executives to discuss and share their experiences on the role and impact of ICT in shaping and reinventing the rules of business. Visit http://www.ix2004.com.


About Singapore Exhibition Services

Incorporated in 1975, Singapore Exhibition Services (SES) is Asia?s leading trade fair organiser, with a wide portfolio of exhibitions and conferences held in Singapore. One of the pioneers in this vibrant and growing industry, the events organised by SES cover a myriad of sectors including telecommunications, IT and broadcasting, food and hospitality, environmental and water management technology, franchising, retail, machine tools, woodworking and furniture making machinery, chemical engineering, instrumentation and analytical laboratory technology, manufacturing, and oil & gas and petrochemicals. SES events consistently attract a high level of overseas participation, with foreign exhibitors accounting for more than 70 percent of the show floor. For more information, visit http://www.sesallworld.com.