Scientific-Atlanta?s Bob McIntyre to Provide Luncheon Keynote at Fall Focus: On Demand Digital Entertainment

Dallas, TX -/20 September, 2004 - Wi-Fi Technology News/- Bob McIntyre, corporate senior vice president & chief technical officer for Scientific-Atlanta, will deliver the luncheon keynote, A New Way of Looking at Media Convergence in the Home, at Fall Focus: On-Demand Digital Entertainment on November 11, 2004.

Mr. McIntyre will speak at 12:00 p.m. and will focus on the new opportunities for service providers created through the convergence of advanced applications and technologies such as high-speed connections, media storage, and user interfaces.


Fall Focus, an executive seminar hosted by Parks Associates, will take place November 10-12, 2004, at the Loews Coronado Resort in San Diego, CA. This executive seminar will examine the strategies, challenges, and technologies for on-demand digital entertainment. According to Parks Associates, there will be eight million music-on-demand subscribers by 2007, generating over $900 million in revenue per year.

?As more consumers integrate digital formats into their entertainment practices, their desire for on-demand access to content and services will increase,? said Tricia Parks, president of Parks Associates. ?Given the significant market revenue potential this indicates as well as Scientific-Atlanta?s role in enabling advanced services such as VOD, DVR, and entertainment distribution, Mr. McIntyre?s expertise will prove invaluable to Fall Focus attendees."

?With all of the on-demand challenges that cable operators are dealing with today, it?s extremely important for them to see and hear from a variety of sources that help is out there,? said Bob McIntyre, corporate senior vice president and chief technical officer at Scientific-Atlanta, Inc. ?And, by taking a look at where our industry is headed, we can help them take actions today that will enable them to enjoy a stronger, more manageable operating environment in the future.?

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the ?focus? topic. These seminars typically host 175-225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates? analysts. For more information about Fall Focus: On-Demand Digital Entertainment, visit http://www.fallfocus.com.