Fall Focus: On-Demand Digital Entertainment ?
Industry Leaders Examine Solutions to Accelerate the Markets



Dallas, TX -/21 September, 2004 - Wi-Fi Technology News/- Parks Associates has released the initial list of speakers for its upcoming executive seminar Fall Focus: On-Demand Demand Digital Entertainment, to be held November 10-12, 2004.

Fall Focus, hosted by industry experts Parks Associates, will take place at the Loews Coronado Bay Resort in San Diego, CA. The event will examine the current conditions and future vision for the markets involving digital entertainment content in the networked home.

?Fall Focus speakers represent every link in the digital value chain, so our attendees will gain a complete picture of the opportunities and challenges in furthering on-demand digital entertainment,? said Tricia Parks, president of Parks Associates. ?We are excited about this year?s lineup of speakers.?

According to Parks Associates, by the end of 2008, PC-based entertainment components, including media PCs and related peripherals, will account for approximately $13 billion in annual sales. Furthermore, the number of U.S. households with a digital video recorder (DVR) set-top box, provided by a service provider, will exceed 25 million. By the end of 2007, there will be eight million subscribers to on-demand music services, generating over $900 million annually, while the number of broadband games-on-demand households will exceed two million.

The preliminary agenda for Fall Focus includes the following speakers:

ROUND TABLE LEADERS:
Brett Butler, General Manager, Broadband Cable Business, Texas Instruments
Mike Fidler, Senior Vice President, Home Products Division, Sony
David Henry, Senior Vice President, & General Manager Control Devices, Logitech
Peter Lee, Vice-President, Business Development New Technology, The Walt Disney Company
William O. Leszinske, Jr., Director, Digital Home Marketing and Planning, Desktop Platforms Group, Intel Corporation
Bill Lowenthal, Vice President, Business Development, Advanced Center of Technology
Sean Ryan, Vice President, Music Services, RealNetworks, Inc.
Bill Taylor, Senior Vice President, Broadband, Motorola

LUNCHEON KEYNOTE:
Bob McIntyre, Corporate Senior Vice President & Chief Technical Officer, Scientific-Atlanta

PANELISTS:
Christopher Allen, Senior Vice President, Marketing & Strategic Planning, MusicMatch
Tony Barra, Chief Strategy Officer, Internet Home Alliance
John Canning, Technical Evangelist, Applications & Services, Microsoft
Jim Denney, Director, Product Marketing, TiVo Inc.
Michael Harris, President & COO, Digital 5
Patricia Fry, Global Offering Executive, Digital Content Creation and Online Games, IBM
Mark Gray, Chairman & Chief Executive Officer, Kasenna
Jordan Greenhall, Chief Executive Officer, DivXNetworks Inc.
Michael McGrail, President & CEO, ICTV
Jeff Paine, Vice President, Strategic Marketing, UTStarcom
Vivek Pathela, Director of Product Marketing, NETGEAR
Jay Schiller, Senior Vice President, Market Development, nCUBE
Kathy Schoback, Vice President, Content & Strategy, Infinium Labs
Roger Shanafelt, Vice President, Worldwide Sales & Marketing, Myrio
Steve Shannon, Founder and Executive Vice President of Sales and Marketing, Akimbo
Christina Tancredi, Senior Vice President, Marketing, Advertising & Sponsorship Sales, Music Choice
Yoav Tzruya, Vice President, Products & Market Strategy, Exent
Gabe Zichermann, Vice President, Strategy & Communications, Trymedia Systems

For more information about Fall Focus, including agenda updates, visit http://www.fallfocus.com
or contact Parks Associates at 972-490-1113 or by e-mail at sales@parksassociates.com. For information about sponsoring Fall Focus, contact Candi Richardson at candi@parksassociates.com.

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the ?focus? topic. These seminars typically host 175-225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates? analysts. http://www.fallfocus.com

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are ?digital? or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS? (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com



Contact: Elizabeth Parks
Parks Associates
sales@parksassociates.com
972-490-1113