Former Award Winning Producer and Virgin Mobile USA Executive Join Proteus



Washington/San Francisco -/12 Oct, 2004 - Wi-Fi Technology News/- Proteus, Inc., a leading creator and developer of mobile entertainment and a unit of Telitas US, Inc., announced the expansion of its team with the appointment of Tom Williams, director of carrier relations, and Michael Maleski, client partner. Both hires add significant marketing and production expertise as Proteus expands and increases market share.

?Tom?s entrepreneurial spirit and more than a decade of carrier experience, along with Michael?s expertise in media consulting, production, and wireless technology have already made great contributions to our team,? said Ken Krushel, chief executive officer of Proteus. ?They are examples of our unique ability to provide client partners with the strategic insight and resources necessary to lead the mobile entertainment industry.?


As director of carrier relations, Mr. Williams will be responsible for further evolving and developing relationships within the mobile carrier community. He joins Proteus from Virgin Mobile where he was instrumental in formulating the initial value proposition and business plan for the U.S. launch. His responsibilities as brand director included managing the execution of radio, television, print, out-of-home, and online advertising programs. Mr. Williams brings more than a decade of experience including tenures at Bell Atlantic Mobile and Airtouch Cellular, now Verizon Wireless.


?I?m thrilled to be joining Proteus at such a dynamic moment, when content is poised to fuel the next phase of growth of the wireless market,? said Mr. Williams. ?Proteus has continued to lead this new industry by demonstrating a clear vision for wireless and creating winning mobile partnerships with some of the best companies in consumer services and entertainment.?


In his position as client partner at Proteus, Mr. Maleski?s primary focus will be to steward accounts and serve as lead liaison between clients and the development team. He brings more than 10 years of experience in consumer entertainment to his role, most recently as president and founder of Sea Change Development, LLC, a management and creative consulting company serving the media and telecommunications industry. Mr. Maleski also served as vice president of operations and executive producer for Base Productions, Inc. There he helped produce award-winning programming for the Discovery Channel, HBO and professional sports teams.


?I?m excited to have the opportunity to utilize my experiences in both production and the wireless industry to collaborate with Proteus? clients and content partners,? said Mr. Maleski. ?The Proteus team is made up of industry pioneers and seasoned entertainment executives, with the awards and honors to prove it, and I don't think there's a stronger team in this business.?


About Proteus

Proteus is a unit of Telitas US, Inc. As the leading creator and developer of mobile entertainment, Proteus maintains connectivity with all major U.S. wireless carriers. Proteus was the first company in the U.S. to bring wireless applications to the mainstream television audience with FOX Sports? broadcasts of the NFL?s 2001 NFC championship game and Super Bowl XXXVI in 2002. Additionally, Proteus handled Cingular Virtual Crew Chief (NASCAR on FOX) in 2002, which marked the first usage of two-way SMS interactivity in a U.S. television broadcast. Recent wireless entertainment hits from Proteus include HBO's "The Sopranos," and NBC?s coverage of the 2004 Olympics. Formed in 1996, the company is headquartered in Washington, D.C., with offices in New York and San Francisco.