The Digital Home Highway to feature latest consumer and industry analysis at International CES 2005



Dallas, TX-/17 Dec, 2004 - Wi-Fi Technology News/- Parks Associates released the agenda for its pre-show workshop, The Digital Home Highway, to be held on January 5, 2005, at International CES 2005. This workshop, presented by Parks Associates? expert analysts, will provide consumer data, insight, and analysis on broadband services, multimedia applications and platforms, on-demand content, digital rights management (DRM), and the connected consumer.

Parks Associates? year-end 2004 guidance indicates that broadband penetration among U.S. households will have reached approximately 33 million, and 17 million U.S. households will have a home data network. Further, Parks Associates estimates that nearly two million U.S. households are using home networking equipment offered by their broadband service provider.

?Product developers and operators are rightfully optimistic about the opportunities for digital home and mobile applications in 2005,? said Kurt Scherf, vice president and principal analyst for Parks Associates. ?The integration between content services ? voice, video, data, and value-added applications ? and digital products will be a significant theme at the 2005 International CES and will generate substantial momentum for these markets in the next year.?

In addition, key industry leaders will be participating in the workshop, including a special Leadership panel. The following executives are participating in The Digital Home Highway throughout the day:

Special Lunch & Leadership Panel:

Mark Cook, Director, Imaging Systems Strategy, Eastman Kodak
Peter Lee, Vice President, The Walt Disney Company
Walt Megura, General Manager, Broadband Networks, Nortel Networks
Neil Smith, General Manager, AOL Digital Media Services Group

Participants:
Alain Fernando-Santana, CEO, NetCentrex
Mark Gray, CEO, Kasenna
Idan Kessel, Sr. Vice President of Business Development, TMT Coaxial Networks
Colin L.M. Macnab, Vice President, Marketing & Business Development, Atheros
Michael Vergara, Director, Developer Solutions Group, RSA Security

The agenda and a full list of speakers for The Digital Home Highway are available at www.parksassociates.com. To register, go to http://www.cesweb.org.

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are ?digital? or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS? (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com


Contact: Elizabeth Parks
sales@parksassociates.com
972-490-1113