Proteus Executive Speaking at NATPE on Mobile Entertainment
MOBILE PHONE CONTENT PIONEER PROTEUS, INC. TO ADDRESS TELEVISION INDUSTRY AT NATPE CONVENTION
WASHINGTON/SAN FRANCISCO-/20 Dec, 2004 - The Wi-Fi Technology Forum/- Proteus, Inc., a leading creator and developer of mobile entertainment and a unit of Telitas US, Inc., today announced that Craig Shapiro, vice president, business development, will be one of the featured panelists during the 42nd Annual NATPE Conference & Exhibition (National Association of Television Program Executives) — the global television industry’s largest and most prestigious convention. Mr. Shapiro will speak at the "Programmer’s Guide to Profiting from Premium Messaging, SMS and the Mobile Internet" session, to be held at the Mandalay Bay convention center in Las Vegas, Nevada beginning at 3:00 p.m. PT on January 24, 2005.
The panel will focus on how integrating premium mobile messaging services with TV programming can enhance viewer loyalty and create new sources of advertising, brand building, and sponsorship revenue. In addition, the session will examine how text messaging has influenced reality programming and game shows, creating an instant link between on-screen personalities and viewers.
Further information about this session, as well as the entire NATPE Mobile conference, may be found online at
http://www.ihollywoodforum.com.
About Proteus
Proteus, a unit of Telitas US, Inc., is the leading partner to top entertainment and consumer brands seeking to extend their offerings to the mobile audience. Proteus creates, develops, and distributes premium mobile content and services such as messaging applications, games, ringtones, multimedia, and interactive television, and offers connectivity with all major U.S. wireless carriers, with the ability to reach over 165 million mobile subscribers. Proteus was the first company in the U.S. to bring wireless applications to the mainstream television audience with FOX Sports’ broadcast of Super Bowl XXXVI in 2002, and partnered with FOX Sports to produce Cingular Virtual Crew Chief (NASCAR on FOX) in 2002, which marked the first usage of two-way SMS interactivity in a U.S. television broadcast.
Most recently, Proteus has produced mobile entertainment content for Discovery Communications, HBO (including "The Sopranos" and "Sex and the City"), and industry-leading sweepstakes-driven promotions for NBC’s coverage of the 2004 Olympic Games; additional clients include FOX Sports, ABC, and Univision Communications. Founded in 1996, the company is headquartered in Washington, D.C., with offices in New York City and San Francisco. For more information, please visit
http://www.proteus.com.
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