Amplefuture Launches MP3 Pocket Player For Mobile Phones



Pocket Player enables companies to create and brand their own mobile MP3 download services, which could make dedicated MP3 devices a short-lived consumer gadget phenomenon

London, UK -/15 April, 2005 - Wi-Fi Technology Forum/- Amplefuture today announces the launch of Pocket Player, a business-to-business ?off the shelf? technology solution which allows consumer brands with marketing muscle to launch their own branded MP3 music download services.

The solution is fully customizable to the requirements of the brand owner and comes complete with billing and digital rights management options. As a result, marketers can create their own bespoke service which is fully applicable to their brand with the knowledge that legal and billing support is in place and users can swap files between their PC and their Nokia mobile phones.

?Pocket Player has the potential to revolutionize the distribution of music and provide consumers with an easy way to download and listen to music on their mobile phones instead of separate MP3 devices,? stated Derek Byrne, CEO of Amplefuture.

The service allows for music to be shared virally between customers.,. It can also be set up with features such as ?try before you buy? and ?tune rental.?

Using Pocket Player, consumers will be able to download tracks straight to their PC or mobile phone and pay for the service using the payment method of their choice including SMS, Premium Telephony, debit and credit cards. Exact pricing can be confirmed by each individual client to match their brand and service, but can currently be compared to existing PC download services.

Pocket Player works with the Symbian mobile phone operating systems which power all of the Nokia series 60 phones. More handsets will be compatible in the future.

Amplefuture provides the solution as a managed service complete with billing, support and customer care. Pocket Player also features an option for the latest version of the Open Mobile Alliance (OMA) standards for Digital Rights Management (DRM), the technology which ensures the music is legally purchased and protected. OMA is a move between the major handset suppliers and networks including Nokia, Sony Ericsson and Motorola to ensure that DRM is compatible across all handsets and networks. The OMA-compliant software incorporated into Pocket Player is supplied by leading DRM specialists Beep Science of Norway.

ABOUT AMPLEFUTURE:

Amplefuture is a pioneer in providing integrated consumer interactivity solutions for leading brands. Amplefuture offers a wide range of managed services and software solutions. Our portfolio includes content management, billing, provisioning and business intelligence. AFL puts the power of mobile marketing into the hands of its clients.

AFL is an international provider of mobile entertainment technology solutions to ISPs, mobile operators, digital television operators, media owners and retailers.

Amplefuture have been running ringtone services for a number of major consumer brands including almost 70% of the countries ISPs like AOL, Wanadoo and MSN. Amplefuture also supply the technology behind the ringtone services of several major retailers.

For further information go to http://www.amplefuture.com