Bridge Mobile Alliance Selects Aepona Causeway for Service Development




Largest Mobile Joint Venture in Asia Pacific Chooses Aepona Causeway

Communicasia, Singapore-/June 16, 2005 - Wi-Fi Technology News/- Bridge Mobile Alliance ? a joint venture between 8 leading mobile operators in the Asia Pacific region ? has chosen Aepona Causeway as one of the key integration platform for service development.

Bridge Mobile is an alliance encompassing eight leading Asia Pacific mobile operators, with a combined subscriber base consisting of 64 million. The eight operators in the alliance are SingTel Mobile (Singapore), SingTel Optus (Australia), Airtel (India), Maxis (Malaysia), Telkomsel (Indonesia), Globe Telecom (Philippines), Taiwan Mobile (Taiwan) and CSL (Hong Kong).

The alliance aims to put in place a regional mobile infrastructure to facilitate the seamless development and delivery of regional services. An integral part of this infrastructure is the creation of an open and standards-based integration gateway, which provides a common interface to the network resources across the member operators.

According to Liam McQuillan, Aepona?s CEO, the relationship with Bridge Mobile is particularly exciting. ?With Aepona Causeway, the business objectives and technology potential come together. Bridge Mobile?s business requirements provide an opportunity for Aepona Causeway to lend its expertise. In view of the Alliance?s goal to develop a suite of common regional services, the key challenge is to facilitate the use of modern application development environments by having a common interface into network resources. In this regard, Aepona, whose expertise is in open and standards based integration provides a compelling value proposition in Aepona Causeway?.

About Aepona

Aepona products allow carriers worldwide to build new and dynamic applications on the Aepona Causeway? architecture. Built to the OSA/Parlay and Parlay X Web Services standards, Aepona Causeway is becoming a must-have integration backbone for carriers who are looking to build customer retention and engagement, and to maximise revenue per user. Causeway allows operators to take full advantage of all network assets and to roll out new services more rapidly than before. Aepona Causeway is also enabling operators to migrate towards the IP Multimedia Subsystem (IMS) and true fixed-mobile convergence.

The company also offers a proven device management system (Aepona DMS) that makes mobile handset provisioning and configuration simpler and more cost effective. Aepona?s C-SIM is a unique service interaction manager that gets around an inherent service invocation bottleneck in intelligent network architectures ? thereby improving revenue generating opportunities.