Bluetooth Enabled Eyewear Redefines Hands-free Mobility
Bluetooth Enabled Eyewear Redefines Hands-free Mobility
MOTOROLA AND OAKLEY ANNOUNCE LAUNCH OF RAZRWIRETM WITH CINGULAR WIRELESS
SCHAUMBURG, IL, FOOTHILL RANCH, Calif. and ATLANTA, -/July 26, 2005 - Wi-Fi Technology News/- Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, and Oakley, Inc. (NYSE: OO), a worldwide leader in premium sunglasses and apparel, announced the expected availability of RAZRWIRETM Bluetooth? eyewear in early August at select Cingular Wireless retail stores and online. RAZRWIRETM is the world's first eyewear to combine patented Oakley optics with Bluetooth? wireless technology.
"Seamless mobility is here, now with the availability of RAZRWIRE," said Bruce Hawver, vice president of companion products, Motorola's Mobile Device business. "Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next."
"RAZRWIRE's fully integrated design takes advantage of the world's best eyewear and wireless technologies to give freedom of life, movement and communication anywhere and everywhere you want to be, so now seeing and hearing is believing," said Cos Lykos, vice president of business development, Oakley. "Our partnership with Motorola expands the possibilities of Oakley's new electronics category, offering our engineers an expanded arsenal to develop new and innovative electronics products."
"RAZRWIRE is the essence of innovative mobile communications, offering a wearable Bluetooth solution that provides access to our ALLOVERsm network while allowing consumers to enjoy their active lifestyles with comfort and convenience, " said David Christopher, vice president of product management, Cingular Wireless. " We are excited to be the first wireless carrier to offer RAZRWIRE."
Bluetooth? Module
RAZRWIRETM is armed with Motorola's third generation Bluetooth? technology and supports Bluetooth? RF protocol 1.1 and 1.2 ensuring compatibility with most Bluetooth?-enabled cellular phones and other Bluetooth? devices*. Esthetically, the Bluetooth? module is designed to complement the overall look of the sunglasses, creating truly wearable technology.
The intuitive, easy-to-use controls include two volume buttons and a single button used to handle incoming and outgoing calls. RAZRWIRETM allows you to carry on phone conversations while up to 30 feet away from your compatible Bluetooth?-enabled cell phone. Charging is easy using an included wall charger or through a USB computer port using an optional cable.
Bluetooth? Sniff Mode technology increases the battery life of RAZRWIRETM, offering continuous talk time of more than five hours and standby time of up to approximately 100 hours. RAZRWIRETM is designed for comfort - module's speaker can be worn on either ear or removed entirely depending on your preference.
RAZRWIRETM Sunglasses
For durability and all-day comfort, the RAZRWIRETM frame is made of Oakley's proprietary O-Luminum, an alloy 40 percent lighter than pure titanium. Custom engineered spring hinges provide a secure, adaptable fit, and soft Unobtainium? components increase grip with perspiration for virtually any activity your involved in. The Plutonite? lenses, which filter out 100 percent of UV and harmful blue light, feature Oakley's patented XYZ Optics?, an innovation that maximizes clarity at all angles of vision throughout all surfaces of the wrapped lens contours.
The semi-rimless design means there's no frame rim to block your downward view. The engineering construction of the lens and frame meets all ANSI Z87.1 standards for impact protection. RAZRWIRETM can also accommodate Oakley prescription lenses with an optional prescription lens adapter.
RAZRWIRETM Availability
RAZRWIRETM will have limited availability at select Cingular Wireless retail locations and online at http://www.cingular.com, http://www.hellomoto.com, and http://www.oakley.com in early August for $294.99. This includes the sunglasses, Bluetooth? module and a wall charging unit. RAZRWIRETM will initially be available in three color frame/lens color combinations, including Platinum/Gold Iridium, Pewter/Black Iridium and Mercury/Gray.
Wider distribution of RAZRWIRETM will include additional Cingular stores and Oakley's own retail stores and sunglass specialty locations later in the third quarter. Additional information can be found at http://oakley.motorola.com.
About Motorola, Inc.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and generated net income of $49.0 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at http://www.oakley.com.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving 51.6 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation - the ALLOVERSM network - and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer RolloverSM, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at
http://www.cingular.com.
*The RAZRWIRE supports hands-free and/or headset profiles. To confirm your product is Bluetooth?-enabled, go to http://www.bluetooth.com/products or call 1 877 MOTO BLU (1.877.668.6258).
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Jul 26, 2005
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