Criticall Launches State Of The Art Event Notification System




TERRORIST ATTACKS PUT PRESSURE ON COMPANIES TO BE BETTER PREPARED FOR EMERGENCIES

London, UK-/July 27, 2005 - Wi-Fi Technology News/- The latest atrocities have put the spotlight back on the effectiveness of companies? crisis management plans. A key element of these is a fast, accurate two-way event notification system. The events of Thursday, 7th July, demonstrate how vital it is to contact employees immediately and give them specific instructions based on a crisis situation: whether mobilising appropriate incident response teams or directing employees to return or stay home, go to a different location, or just report in.

Criticall Limited (http://www.criticall.co.uk), the leading notifications solutions provider, has just launched Version 2 of its EmergencyCall service to provide companies and organisations with the latest state of the art global emergency alert system that is fast, reliable, easy to use and value for money.

It is fast. EmergencyCall can send out 50,000 SMS, pager and landline text and voice messages an hour, to over 170 countries in a choice of languages. Reaching all of even the world?s largest enterprise will soon be achievable in half an hour. Compare that to the cumbersome, manual ?call-trees? still used by many companies. The system is two-way, allowing acknowledgements and data responses by return, and can be delivered via any appropriate device: telephone, mobile, pager, SMS, fax, computer messaging, email and, most recently, BlackBerry and MS Pocket PC. Alerts can be initiated in a matter of seconds and remotely or on the move, via a phone, BlackBerry or PDA.

Criticall?s new EmergencyCall is extremely easy to use. It features an intuitive ?WebWindows? interface that creates several windows on a single web page, making training virtually unnecessary. All of this is well demonstrated on the animated product tour on the company?s website. There is no limit to system access for admin and monitoring, allowing real ownership throughout the organisation and personal records are always accurate as they are updated via restricted authorised individual access. Finally, EmergencyCall is an easily integrated hosted ASP service, meaning that all of the supporting infrastructure and data is totally outsourced, simply accessed via a secure web browser.

As befits an emergency communication system, EmergencyCall is extremely reliable and secure with 99.995% guaranteed reliability. The system uses multiple voice and SMS/pager gateway providers, with hot switchover between them in case of failure of any one. In line with USA SEC directives, Criticall has primary and back-up Tier 1 data centres 250 kms apart, in London and Cardiff.

Ian Hammond, CEO of Criticall, commented:

?Through our pure ASP model, we have made enterprise notification affordable for all, allowing immediate, effective and secure communication with employees. The costs of a notification system, like EmergencyCall, are a fraction of the equivalent people costs associated with manual systems. At an entry-level price of ?4000 pa, even medium/small companies can afford it.

Moreover, EmergencyCall has enormously beneficial business applications. It can be used for quick reaction to IT problems and is invaluable in business areas like enterprise resource planning, CRM, supply chain management and permission marketing.

Via GPS and LBS, EmergencyCall now even has the ability to track and trace any registered mobile phone in the UK, or suitable GPS devices globally, just by sending them a text message.?

EmergencyCall has opened up the way to a broader type of enterprise message broadcasting capability, one that will surely transform productivity. Whatever the message, it can now be delivered to the right people fast - globally.


About Criticall Limited

Established in 1994 and with many famous FTSE 100 customers from retail, pharmaceutical, petrochemical and financial services industries, Criticall specialises in multi-channel notification and response solutions. Hosted ASP applications include: automatically alerting technical people to computer and network problems, mobilisation of Incident Response Teams, rapid communication to an organisation?s staff for business continuity, informing the public about incidents in their community, delivery of key information from business process applications and true ?Permission Marketing? of time critical products to individuals who ?subscribe? for services. All of Criticall?s solutions are based on a powerful notification toolset, which automatically delivers voice or text messages to the right people via any appropriate device - telephone, mobile, pager, SMS, fax, computer messaging, email and BlackBerry/PDAs, based on individual contact profiles for each person - how, where, when and in what language they can be contacted. http://www.criticall.co.uk



Criticall?s products include:

EmergencyCall ? an automated emergency alert service for individuals, organisations and communities involved in mission critical, life critical or disaster recovery situations. Call-outs are initiated via a customised interface where incidents are defined and the individuals and groups to be called are selected, via the most appropriate device.

RollCall ? a two-way text only communication, similar to EmergencyCall in functionality, and aimed at lone workers, sales teams, operational teams, technical support staff and executives (share price, operational issues, meeting changes).

COMAHCall ? the COMAH (Control of Major Accident Hazards) regulations state that every Local Government area in the UK has a duty to ensure any hazardous site with its boundaries has adequate measures to alert the public to dangers arising from certain incidents. COMAHCall comprises a package of services which include: inter-site communications with a secure messaging system; EmergencyCall set up to Police, Ambulance, Fire and Local Emergency Planning Officer; on-site communication to Incident Response Teams; hazardous warning service to the public.


Business Partners

Criticall has BT and Level 3 as technology partners and has business alliances with the GEOS Alliance and BlackBerry. It is a member of Survive, BAPCO, The UK Emergency Planning Society, Intellect and SIESO.