Imaging and Content Download Features Greatest Sources of Dissatisfaction
STRATEGY ANALYTICS: LG Heads Up Mobile Device User Satisfaction Index
Boston, MA -/November 23, 2005 - Wi-Fi Technology News/- Strategy Analytics, the global research and consulting company, today released, "LG Leads Customer Satisfaction Index Though All Users Give Failing Grades on Content Downloading," which analyzes mobile device buyer satisfaction across 20 critical product attributes in the US and W. Europe.
LG owners reported the highest satisfaction ratings in 17 out of 19 categories in Western Europe and in 9 out of 19 in the US, including "most stylish device." Of the major brands, Nokia owners are least likely to consider their devices "stylish."
"LG tops the Strategy Analytics Wireless Device Customer Satisfaction Index on both sides of the Atlantic, with an 80 percent satisfaction rating in the US and an impressive 86 percent score in Western Europe," according to Paul Brown, Wireless Analyst at Strategy Analytics. "Kyocera Wireless achieved the second highest satisfaction rating in the US, while Sony Ericsson was rated second in Europe."
Motorola trailed satisfaction leader LG by 13 points in Europe and was ranked only 6th overall in the US on 20 product attributes, suggesting repeat purchase intention softness.
Kevin Nolan, Director of the Advanced Wireless Laboratory (AWL) service, commented that, "Despite improvements over the past year, half of the mobile users in the US and Western Europe still give their camera's picture sharing capabilities, as well as image quality, a failing grade."
Based upon research with 2,000 users of mobile devices in the US and Western Europe, this report also concludes that over half of all users rate their ringtone and game download experience as unsatisfactory, while almost half of all users are dissatisfied with their battery performance.
For a chart, "Customer Satisfaction Index by Brand: November 2005 - Western Europe," see
http://www.strategyanalytics.com/press/PR00231.htm
About Strategy Analytics
Strategy Analytics, Inc. - a global research and consulting firm - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. For more information, see
http://www.strategyanalytics.com
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