Parks Associates Announces Restructuring Of Management Team
Stuart Sikes Appointed President of Parks Associates, leading market research firm
Dallas, TX -/January 13, 2006 - Wi-Fi Technology News/- Parks Associates announced a restructuring of its management team in order to meet the growing need for digital living market research and analysis. To accomplish this objective, the Dallas-based market research firm has promoted Stuart Sikes, formerly VP of Business Development, to President.
Founded in 1986, Parks Associates is the leading market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. Tricia Parks, formerly President of Parks Associates, is now the Chief Executive Officer of the Company.
Stuart Sikes is responsible for leveraging the expertise of the Parks Associates team to provide clients with business intelligence that complements their strategic marketing activities. Tricia Parks, an industry expert for over twenty years, will focus on emerging technologies and the strategies required to implement these technologies into consumers' daily lives.
"The proliferation of broadband continues to transform the ways consumers communicate, enjoy entertainment, and manage their lives, homes, and assets," Sikes said. "As our clients face increasingly complex markets, they want and need more research and analysis from Parks Associates, and they want it from a global to national to even regional level. We are optimizing our organization to be more responsive to those needs."
"This is an exciting time for all the industries serving consumers with products and services that are digital," Parks said. "Stuart's expertise and management experience will help us continue to meet the expanding needs of our clients. We're pleased as punch about this new order and are focused on our expansion to global markets."
Stuart Sikes has served technology companies for the past seventeen years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation's largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart's roles have included sales, product marketing, marketing communications, and executive management.
Stuart holds an MBA from SMU with a concentration in strategic marketing and a BA in economics from Vanderbilt University.
About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS(TM) (in partnership with the Consumer Electronics Association) each year.
http://www.parksassociates.com
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