Software Provider XIAM Partners With One Of Russia?s Biggest Portals




XIAM Helps Rambler Manage and Promote Mobile Content in Russia?s Booming Telecoms market

Dublin, Ireland, -/February 2, 2006 - Wi-Fi Technology News/- XIAM, a leading provider of software solutions that enable Mobile Operators to maximise their content service revenues, has announced that Rambler.ru, one of Russia?s biggest internet portals, has selected two of its products to deliver, manage and promote a wide range of mobile content offerings.

The Russian site aggregates content for both the fixed and mobile markets. For the latter, it takes content from providers of games, logos, ringtones, alerts and other products, marketing them into the country?s rapidly expanding mobile market. The CONTENT and PROMOTE modules from XIAM?s industry leading MPOS suite of mobile content management offerings beat a number of competing products to be chosen by Rambler.

The rate at which Russia?s mobile subscriber base is expanding was one of the main reasons Rambler selected XIAM. The platform?s ability to handle literally millions of transactions was a key factor, as were its sophisticated promotional capabilities. ?We operate one of the leading Russian-language portals. Our business is undergoing significant growth and we need a content platform to support this growth. We believe that XIAM is the platform which meets our requirements,? said Irina Gofman, CEO of Rambler Media.

?We?re delighted to be underpinning the success Rambler is enjoying in the Russian market, which is growing at rates way beyond the mature markets of Western Europe,? said Colm Healy, CEO of XIAM. ?We?ve shared the plans on our product roadmap with them, and look forward to even closer collaboration with this innovative site going forward.?

MPOS CONTENT enables Mobile Operators to:

? Provision a rich portfolio of content and applications on the network in a standardised and automated manner
? Securely and intelligently catalogue and store content in all relevant formats
? Enrich content by optimizing it for particular devices and managing digital rights
? Merchandise and promote content services to specific subscriber segments through an attractive multi-channel storefront and targeted push promotions
? Deliver content via all applicable technologies including WAP, WAP Push, MMS and SMS.

MPOS PROMOTE, meanwhile, helps Operators build engaging interactive multi-channel mobile promotions and achieve the following benefits:

? Increase promotion response rates by up to 20 times for the same number of customer touch points
? Leverage all current business intelligence systems
? Draw in subscribers by creating engaging promotions
? Build a comprehensive understanding of focused customer groups
? Reduce cost of promotion while delivering exciting and individually focused promotions
? Engage with customers through challenging and thought-provoking promotions.

About XIAM
XIAM is a leading provider of software solutions for the marketing, management and delivery of content services. XIAM's software helps mobile operators to manage the retailing process of profiling, cataloguing, promoting and delivering content services to all channels on a mobile device.

MPOS is XIAM?s approach to mobile retailing. It helps mobile operators with a complex mix of services and a diverse subscriber base, to proactively promote the uptake of premium services by providing a unified view, advanced profiling and intelligent recommendations.

XIAM's customers include leading mobile operators such as Vodafone, O2, Telenor, Rogers AT&T Wireless and Globe Telecom. The company has been widely recognised as a leading innovator in mobile data and was a GSM Association award winner in both 2003 and 2004. XIAM, which is privately held, was founded in 1999 and is headquartered in Dublin, Ireland.

For more information please visit:
www.xiam.com