Midentity Announces Distribution Agreement With The Number (UK) Ltd




Midentity? Agrees Distribution Deal With 118 118? For A Desktop Directory Enquiry Tool With ClickDial? and SendToMobile?

London, -/February 7, 2006 - Wi-Fi Technology News/- Midentity Limited, Europe?s leading provider of personal digital identity services, today announced the successful completion of a distribution agreement with The Number (UK) Ltd, operator of the UK?s largest directory enquiry service, branded 118 118?.

118 118 will distribute an etribes Deskbar, with a 118 118 Plugin, from the http://118118.com website. The etribes Deskbar is a retail-branded version of Midentity?s suite of personal identity and publishing services.

The 118 118 Plugin will allow users to search for both business and residential contact details from their PC Desktop without opening a web browser. The 118 118 Plugin features SendtoMobile? and ClickDial? functionality. SendtoMobile? allows users to send retrieved numbers to their mobile. ClickDial? allows users to quickly and easily call the numbers displayed. When the user of ClickDial? clicks the number, the callers? own phone will ring and when answered they are automatically put through to the number being dialed. This removes the need for the user to dial the number on their phones keypad.

Simon Grice, CEO of Midentity, commented, ?In an increasingly converged world the providers who offer a range of services within an intuitive interface will create the most value for their customers. 118 118 are already a leading Directory Enquiry brand and by working with Midentity aim to create additional brand loyalty, service usage and customer satisfaction.?

The etribes Deskbar is built on Midentity?s core solution set, Midentity Contacts?, which integrates a PC user?s contact management software (such as Microsoft? Outlook) with the media, information, search and communications (SMS, VOIP, PSTN) services offered by Midentity?s business partners. The resulting service significantly improves and simplifies how a user manages and accesses their contacts and also provides automatic backup and access to an online copy of their PC and mobile address book.

The deal is another step forward for Midentity which recently completed a funding round of equity finance. Midentity is backed by a variety of wealthy private investors including some of the original investors such as Esther Dyson, the US technology commentator and Chris Akers founder of the Sports Internet Group.

About Midentity
Midentity provides a set of solutions and services incorporating a range of contact management, communication, information, media and search capabilities. Midentity offers its? business partners and customers (ISPs, mobile and fixed-line telephone operators and other service providers) a range of services to market under their own brand.

Midentity also operates a retail focused set of personal identity and publishing services under the etribes brand. For more information and to register and download the etribes Deskbar please visit http://www.etribes.com.

The company was founded by Simon Grice, one of the world?s leading authorities on personal digital identity and a successful Internet entrepreneur who founded PersonalMail a company which provided email services to many ISPs in the early stage of the Internet before being bought by World Telecom plc.

Midentity?s advisors and investors include:

? Leading technology sector commentator Esther Dyson
? Mobile entrepreneur Ray Anderson
? Identity entrepreneur Dick Hardt
? Internet entrepreneur Chris Akers

As Europe?s leading independent provider of personal digital identity services, Midentity is a founder member of the Personal Digital Identity Association.


About The Number UK Limited

As the UK subsidiary of INFONXX, the world?s largest non-carrier provider of directory assistance services, The Number UK Ltd. (The Number) is Britain?s leading directory assistance service for consumers and businesses.

The Number operates the 118 118 service, together with fixed-price 118 811 directory enquiry. It has created employment for 1,300 employees at its state-of-the-art directory assistance centers in Cardiff, the UK headquarters, and Plymouth.

The Number also utilises its parent company?s call centre in the Philippines to support the UK operations in times of high demand.

The company also operates as Il Numero in Italy and Le Numero in France. Both countries are currently deregulating their national directory services, and the company?s services are emerging as leading contenders.

For more information about The Number UK Ltd., visit http://www.thenumber.com.