XIAM Sponsors key Jacob Fleming conference on future Mobile Content




Dublin, Amsterdam -/April 5, 2006 - Wi-Fi Technology News/- Xiam Technologies is silver sponsor for this key event on the conference circuit addressing the future of the mobile content industry. Specifically, Xiam's interest in the conference centres around their MPOS product which addresses the need for Mobile Operators to combat falling revenues from voice traffic with new revenue streams from data services.

With continued improvements in networks, and handsets coupled with higher user expectations, mobile content revenues are predicted to generate US$42.8
billion by 2010.

MPOS is the first end-to-end solution to solve the problems associated with driving portal usage and content sales in an automated but highly targeted manner, enabling the customer to find the right content based on their unique likes and tastes.

According to Xiam VP Marketing Kurt Lillywhite, "We see content as the dominant driving force for the industry over the short to medium term with the emergence of 3G services across Europe. However, key to the success of the sector will be intelligent and targeted marketing campaigns to help drive portal usage and enable customers to find the right content."

The Jacob Fleming event will focus on the opportunities of sophisticated mobile content and services including:

. How to stimulate long term ARPU growth and mobile content uptake
. Emerging possibilities of mobile television and mobile gaming
. Operators' business models for mobile content and development of mobile content value chain
. How to target specific market segments, improve customers loyalty and enhance user experience
. Building winning partnerships to offer compelling mobile content


About XIAM:

XIAM provides software solutions that enable Operators to optimize marketing and promotion of mobile content and services. Xiam's MPOS suite uses sophisticated analytical techniques to identify the right content for subscribers and the right time to promote it. By presenting content relevant to subscribers' interests and lifestyles, MPOS can accelerate take-up of new/3G/data services by between 50% and 100%. XIAM has pioneered recommendation systems for mobile services that dynamically select the best content by automatically collecting and analysing subscriber data and behavioural patterns. MPOS has been deployed by clients including O2, Vodafone, Rogers Wireless. XIAM were GSM Association award winners in 2003 and 2004.

For more information, visit: www.xiam.com