AT&T Keynote at CONNECTIONS, Integration as Cornerstone of Digital Living
Dallas, TX -/April 7, 2006 - Wi-Fi Technology News/- CONNECTIONS(TM) announced that Michael Grasso, Assistant Vice President - Consumer Marketing, AT&T U-verse(SM), will deliver the morning keynote, Delivering the Digital Lifestyle, on Thursday, May 4, 2006, at 9:00 a.m.
CONNECTIONS(TM): The Digital Home Conference and Showcase will take place at the Santa Clara Convention Center, May 2-4, 2006. Grasso's keynote will focus on the three screens most significant in consumers' lives - the PC, the TV, and the wireless phone - and the plans underway to integrate connectivity between these devices to create seamless communications and entertainment services and content.
CONNECTIONS(TM), produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. This year's conference topics include digital entertainment, mobile platforms & services, home networking & infrastructure, home management & digital health, and broadband & IP services.
According to Parks Associates, there will be a substantial increase in the number of advanced networking devices in U.S. homes, which will serve as the backbone for integrated communications and entertainment services. By 2010, 47 million U.S. broadband households will have a residential gateway (RG), and nearly 10 million U.S. households will have a networked storage device.
"Integration is the cornerstone of digital lifestyle - all these devices and services have to work together in order to fully realize this vision," said Tricia Parks, CEO of Parks Associates. "AT&T's U-verse service will take an important step in bringing the digital vision to the consumer market, and CONNECTIONS(TM) attendees will benefit greatly from Michael Grasso's expertise in building and delivering successful service offerings."
Throughout his career, Grasso has focused on strategic marketing to the general, multicultural, and vertical consumer markets. He directed the rollout of SBC Yahoo! DSL and SBC Long Distance and built industry-leading strategic joint marketing relationships and programs that include the SBC blue room music initiative; Project DU blogging aggregator; national marketing campaigns with Disney/Pixar for The Incredibles theatrical & DVD releases and Twentieth Century Fox's Fantastic Four; a multiyear Eric Clapton initiative; and title sponsorships of events such as the Austin City Limits Music Festival and Lollapalooza 2005.
About CONNECTIONS(TM)
Now in its tenth year, CONNECTIONS(TM): The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments.
With 800+ attendees, the conference will focus on the following market areas: Digital Entertainment, Business Challenges for Digital Home Technologies and Services, Mobile Platforms and Services, Broadband & IP Services, Home Management and Digital Health, and Home Networking and Infrastructure.
http://www.connectionsconference.com, e-mail sales@parksassociates.com or call 972-490-1113.
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