Rogers Wireless and Virtual Reach Introduce Rogers Newsclip




Toronto, ON, -/May 11, 2006 - Wi-Fi Technology News/- Rogers Wireless, Canada?s leading wireless and data communications services provider, and Virtual Reach Inc. (?Virtual Reach?), a leading developer of software applications for mobile devices have announced the launch of Rogers Newsclip, an application used for accessing Internet based data, content and related media from mobile devices and phones.

With Rogers Newsclip, Rogers Wireless customers, roaming in one of any 80 countries, will now have mobile access to spam free Internet content and media without having to use a mobile browser, featuring a vast array of topics including business news, stock quotes, technology blogs, and even corporate intranets. Powered by Virtual Reach, the Rogers Newsclip application was developed using RSS (?Really Simple Syndication?) technology, a form of xml language that is fast becoming the standard for publishing and syndicating content and data over the Internet.

?As the leading wireless carrier in Canada we are proud to offer our customers Rogers Newsclip, a unique and exclusive application that provides fast, efficient and mobile access to online content,? said John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. ?With Rogers Newsclip our customers will be able to stay informed on the subjects of their choice utilizing the latest innovations in wireless technology.?

The Rogers Newsclip application is equipped with a host of intuitive and user friendly features. Customers will be able to make productive use of idle time by catching up on relevant news and information. Moreover, customers of Salesforce.com will be able monitor their sales leads and opportunities with Rogers Newsclip and track a courier package within the application on their mobile handset simply by entering a tracking number. Updates and delivery progress reports are sent directly to their mobile device through an RSS feed.

?We?re extremely excited to partner on this initiative with Rogers Wireless, Canada?s largest wireless carrier and we believe strongly that our application will appeal to a broad and horizontal customer base within Rogers,? commented Virtual Reach President, Brian Goldberg. ?Virtual Reach is committed to providing Rogers with the very best application and service it can provide. As the number of services and publications using RSS grows, we will endeavour to incorporate them and provide Rogers customers with new and interesting uses for Rogers Newsclip,? he added.

The Rogers Newsclip application is now available to Rogers customers as a subscription of $3.00 per month for all BlackBerry, HP iPAQ, Audiovox 5600, Motorola RAZR, ROKR, Sony Ericsson Wi600, and LG 500 phones and devices. Customers can download an over-the-air subscription from their Rogers Navigate mobile Internet portal and via WAP browser for BlackBerry customers. For more information, customers can visit http://www.rogers.com/newsclip or the Virtual Reach website.


About Rogers Wireless Inc.

Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 5.9 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit http://www.rogers.com.

About Virtual Reach Inc.

Virtual Reach is a leading developer of compelling and useful software applications for wireless devices, specializing in the efficient delivery of content and media to mobile handsets. The Virtual Reach suite of products are built on a platform using RSS, or ?Really Simple Syndication?, a fast growing and open Internet standard used for syndicating various forms of content throughout the world. With its flagship product, Newsclip, users are provided with the ability to access, manage and consume content of all kinds directly on their mobile handset with ease and efficiency.

Founded in 2004, Virtual Reach is a privately owned company with its corporate head office in Mississauga, Ontario. For more information on Virtual Reach and its RSS solutions for wireless and mobile platforms, please visit http://www.virtualreach.com.