P2P Investment Will Support Social Stickiness and Improved Business Performance



Strategy Analytics: Content Owners Must Harness Power of Peer-to-Peer Networks

Boston, MA -/June 08, 2006 - Wi-Fi Technology News/- Major media players such as Disney, Sony, Warner and Universal will benefit from making their content available over peer-to-peer networks, according to the latest research from the Strategy Analytics Broadband Media and Communications service.

This report, "TV and Movie Downloads: Harnessing the Power of P2P," concludes that P2P networks will perform a vital strategic role in the media and entertainment industries, which will provide social stickiness and economic efficiencies, as well as supporting a growing number of alternative business models, pricing strategies and legal consumption experiences.

"Regular high profile coverage of disputes involving content distribution websites of uncertain legality tend to imply that P2P is inherently a "bad thing," notes James Penhune, Director of Broadband Media and Communications research. "But our analysis suggests that P2P will ultimately provide considerable benefits for content providers seeking to tap into the growing demand from consumers for video, music and games delivered over the Internet."

The report also provides an introduction to the commercial potential of P2P networks offered by providers such as BitTorrent, SnoCap, Akamai, Kontiki, Brightcove, Google and YouTube, as well as a strategic snapshot of a space that is now undergoing considerable diversification, innovation and investment.

About Strategy Analytics
Strategy Analytics, Inc. - a global research and consulting firm - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA. and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see http://www.strategyanalytics.com