Pocket Portal Wins Top Mobile Application Awards in Asia and UK



British Airways and MTV Use Pocket Portal for Mobile Campaigns Winning Top Honours for Innovation and Effectiveness in Industry Awards

London, UK -/July 05, 2006 - Wi-Fi Technology News/- Amplefuture?s Pocket Portal, a mobile marketing application enabling brands to gain a presence on consumer mobile phones, powered campaigns securing top honours in the UK?s New Media Effectiveness Awards and also in the 2006 Asian MobileNews Awards.

For MTV Networks Asia Pacific (partnering with Motorola), Pocket Portal is the on-device portal for Mobbed, MTV?s ?Ultimate Expression of Mobile Culture? linking consumers directly to mobisodes of the Mob Squad; photo uploading; ringtones, games and wallpapers; competitions; blogs; motoalerts; and a Moolah rewards scheme. Promoted to audiences in seven countries across Southeast Asia and Australia, the Pocket Portal download won ?Best Mobile Phone Application? at the 2006 Asian MobileNews Awards.

For a Pan-European campaign launched by British Airways, Pocket Portal provided the technology for a ?Hidden London? travel guide which consumers download to their phone for instant access to recommendations for restaurants, pubs, museums and other London sights. The application won the award for the ?Travel? category in the 2006 New Media Effectiveness Awards. According to the commentary on the win in the awards magazine, ?The judges were amazed by the numbers and noted the huge impact on ROI from a new application. They were also immensely impressed by the innovative use of mobile technology.?

About Pocket Portal
Developed by Amplefuture Group, Pocket Portal is a mobile application that enables companies to create and distribute branded content to consumers' phones. Pocket Portal's web?based authoring environment requires no programming knowledge so even non-technical marketers can develop mobile marketing campaigns which include embedded links, mobile content, surveys and marketing messages. In Asia, Pocket Portal is distributed by MTX - http://www.mobiletx.com For more information on Pocket Portal, please visit: http://www.pocket-portal.com

About Amplefuture Group
Amplefuture Group is a leading provider of consumer interactivity solutions which integrate web, telephony and mobile technologies. For major brands and media companies, Amplefuture offers mobile marketing applications and one of the UK?s largest interactive voice response (IVR) platforms and premium SMS services. Virtual Universe, an Amplefuture Group company, specializes in social networking; running consumer sites and offering white-label products to enable consumers to interact with online communities via mobile and landline phones.

Founded in 1995, Amplefuture has provided services to a number of large media companies including AOL, BSKYB, Microsoft Network, EMAP, British Airways and Sony BMG. The company is headquartered in London, UK. http://www.amplefuture.com

About the Winning Applications

MTV Mobbed
Available to mobile users in Australia, India, Indonesia, Malaysia, the Philippines, Singapore and Thailand, Mobbed in its mobile form is a downloadable interactive Java application consisting of nine icons which remain a consistent umbrella across the region. Mobbers (users) have the opportunity to experience localized content thus making Mobbed an optimum mix of a regional application synergized with local relevance. The Mobbed mobile application complements on-air, online and on-ground elements. http://www.mtvmobbed.com

British Airways London Guide
Available for download in nine European countries, the British Airways London Guide is a mobile download which offers customers an on-phone insider?s guide to London. The mobile application generated 4,000 downloads over a three-month period and attracted more than 200,000 visitors to the British Airways ?London is Closer? website. http://www.ba.com/londoniscloser