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Technology Solutions Supplier Alaric Opens New Regional HQ in Australia



Alaric appoints new Director of Sales and Marketing and strengthens Asia Pacific

London, England -/January 5, 2007 - Wi-Fi Technology News/-Alaric International, a leading supplier of advanced technology solutions for the card payments industry, announced that Steve Lomax has been appointed as new Director of Sales and Marketing, based at the company?s head office in London.




This appointment supersedes Lomax?s former position as head of marketing. In his new role, Lomax will be responsible for Alaric?s continued sales growth and the development of its award-winning EFT payment and card fraud detection solutions.

Internationally, Alaric?s expansion continues with the opening of its new Asia Pacific headquarters located in Melbourne, Australia. Heading up the new Melbourne office is Paul Griffin, who is responsible for managing local implementations.

Mike Alford, Managing Director at Alaric International, commented, ?The establishment of an Asia Pacific headquarters is a direct response to the growing demand for Alaric?s solutions in this key region. From our Melbourne office, we can now offer customers across Asia Pacific the level of service excellence and business benefits experienced by Alaric customers and partners around the world. We are currently undergoing a new level of growth at Alaric and Steve?s new role as Director of Sales and Marketing will ensure that many more customers worldwide are able to profit from Alaric?s advanced technology solutions."

Steve Lomax has gained considerable experience in business development roles within the consumer payments industry, with over 20 years? experience with vendors, service providers and card schemes, including ACI Worldwide and Europay-MasterCard.

While at Europay, Steve was responsible for building and managing the Vendor Programme that paved the way for the EMV smart card introduction. During his career, Steve has worked outside of the UK for over nine years, giving him an international perspective, and his roles in Product Marketing, Business Development and senior management have afforded him an excellent understanding of the key business drivers of all of the stakeholders involved in the payments arena.



About Alaric

Headquartered in London, Alaric is a leading supplier of advanced technology solutions for the card payments industry. Alaric offers java based solutions for card payments authorization and switching, fraud detection and prevention, risk management and payment systems integration. Alaric?s customers include First Data International, Swisscard, Corn?r Banca and Yorkshire Building Society. Alaric's product set was launched in 2001. Being written in Java, the solutions are fully portable while scalable to meet the needs of the smallest through the largest institution. Alaric's success is a result of its dedicated focus on the payments industry together with a clear recognition of the need to collaborate with partners.

For further information, please visit us at http://www.alaricinternational.com
Posted by nickyldavis on Friday, January 05, 2007
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