LG Electronics Announces UK Launch of LG Shine KE970 Slider Phone



? Second handset in the Black Label series
? Stunning full-metal bodied slider with magic mirror screen
? Mega Pixel Auto Focus Schneider-Kreuznach camera and expandable memory

London, -/February 7, 2007 - Wi-Fi Technology News/- LG Electronics (LG) today announces the UK launch of LG Shine (model: KE970), the latest handset in its premium Black Label series of mobile phones.

Shine ? a stunning, full-metal bodied slider phone ? offers mobile users the best of both worlds with amazing looks and a high technical specification including expandable memory (MicroSD card) and an auto focus camera by Schneider Kreuznach.

When closed, Shine oozes sophistication with a perfectly reflective 2.2? screen. Slide open the super-thin brushed metal body and the ?magic mirror? full colour screen comes to life, while Shine?s keys are bathed in a cool blue light. Access to Shine?s menu system is by an easy-to-use multi-function scroll key.

Also, Shine's equipped with a comprehensive media player with multi-codec support (MP3, WAV and ACC++) and real spectrum display. Shine supports GPRS and EDGE network compatibility, Bluetooth and USB connectivity.

?2007 is the year to Shine,? says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. ?People are naturally drawn to shining objects. They convey messages of happiness, joy, excitement and desire, all the traits that perfectly describe the Shine phone. With an appeal that goes far beyond the simple requirement of owning a mobile, LG has yet again raised the bar in the mobile phone market.?

Already available in Korea, Shine has sold more than 200,000 since November 2006, with more than 3,500 units a day still being sold! LG expects the same level of excitement and sales in the UK following a high profile launch campaign fronted by world famous illusionist David Blaine.

Mr. Chang Ma, Vice President of Marketing Strategy Team, ?As the second handset in the Black Label series, there will be comparisons with LG Chocolate which was the phone of 2006. While Chocolate undoubtedly established LG as a force in the design-led mobile sector, Shine offers a completely unique proposition, appealing to a wider audience with a different aesthetic and technological attraction.

Available from most major mobile retailers from 7th February Shine is likely to be from free on selected contract. See individual operators for tariff details.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world?s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit http://www.lge.com

About LG Black Label Series
LG Chocolate mobile phones are the first handsets and LG Shine mobile phones are the second handset under the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both, iconic and emotionally appealing yet also affordable.