LG and Samsung Top Mobile Phone Brands In The U.S.
Dallas, Texas-/Wi-Fi Technology News/- LG and Samsung are the top mobile-phone brands in the U.S. for advanced entertainment features, leading competitors Motorola and Nokia in adoption of phones with support for mobile TV, music, and games, according to "Mobile Entertainment Platforms and Services (Second Edition)," a new consumer study from Parks Associates. Among owners of LG and Samsung phones, 12% and 11% reported having mobile TV features, respectively, compared with 8% of Motorola owners and 0% for Nokia owners.
"South Korea leads the world in adoption of mobile entertainment features and services," said Yuanzhe (Michael) Cai, director of broadband and gaming, Parks Associates. "Korean phone manufacturers have been able to take that experience and translate it into success in the American market, balancing good designs and advanced feature sets with reasonable costs."
Among the four leading brands, Motorola ranks third overall, and Nokia lags significantly in advanced entertainment features. Only 6% of Nokia phones support purchase of music tracks, compared with 22% and 20% of LG and Samsung phones, respectively.
"Nokia needs to introduce more advanced phone models if it is to succeed in the high-end and midrange markets," Cai said. "The challenge is even more acute now that the Apple iPhone is stirring up competition in the premium handset market."
"Mobile Entertainment Platforms and Services (Second Edition)" is a consumer survey of 2,000 Internet users ages 13 and older regarding their ownership and usage of mobile and portable devices. This study tests a variety of new mobile applications and business models and explores consumer interest in convergence mobile platforms such as the iPhone, fixed-mobile convergence applications, mobile broadband, and embedded portable CE devices.
About Parks Associates:
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the "digital living" markets.
Parks Associates hosts several fall events and co-hosts CONNECTIONS(TM) and CONNECTIONS(TM) Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS(TM) Conference series.
http://www.parksassociates.com
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