ShapeShift TV and BT's nm2 Main Themes at Broadband World Forum Europe 2007
CHICAGO -/Wi-Fi Technology News/- The International Engineering Consortium (IEC)'s Broadband World Forum Europe 2007 will present "New Media: New Millennium - The Emergence of Convergent Media" as part of its world-class programming and exhibition this 8-11 October at the Estrel Convention Center with Official Host Sponsor Deutsche Telekom AG.
"Exciting concepts such as choose-your-own ending TV, conceived and developed by BT, will be just one of the many intriguing topics discussed at the BBWF Europe," exclaimed IEC President John Janowiak. "Delegates will learn how viewers can interact directly with the content they are watching on TV and influence what they see and hear according to their personal tastes and wishes...it's truly an exciting innovation."
This session will focus on BT's work on the nm2 project. Uniting leading creative and technology experts from across Europe to address a great opportunity for businesses and consumers, this Broadband World Forum Europe 2007 session will discuss how to develop compelling new media forms that take advantage of the unique characteristics of broadband networks. Panelists will talk about how nm2 can create a variety of new media genres using broadband, and how the project creates new production tools for the media industry that will allow true personalization of media content.
Plenary Panel Chairperson Richard Griffiths, director of technology strategy and development at BT Vision commented, "The convergence between the Internet and TV has been talked about for many years, but it was only after ordinary consumers got high-speed broadband pipes directly into their homes that really innovative convergent applications became technically and commercially viable. BT's plenary panel at the BBWF Europe 2007 will showcase how the industry leaders in broadband convergence are enabling truly innovative formats - ones that really engage with the TV viewers and utilize the broadband pipe to the fullest. The session will provide real insight for anyone who has a commercial or technical interest in the future of broadband convergence."
Speaker and chief executive officer of Italtel, Giorgio Bertolina, further added, "IP-based technology deeply changed the way we communicate. The digitalization of contents and the convergence of different networks (voice and data, fixed, and mobile) onto single, all IP networks generated new social behaviors and introduced new ways to work, live, and communicate that are based on fast and easy access and sharing of information from multiple devices. In this continuously changing scenario, service providers have the opportunity to face the growing competition of content producers and device vendors, but they can also play a key role in providing new creative Web-based services that are able to combine new and traditional media."
Expert Doug Williams, nm2 project director for BT Chief Technology Office concluded, "Broadband is transformational because it has changed and will continue to change the way we consume media. Looking forward, we believe that media can adapt to the preferences of its audience. Narratives that can 'ShapeShift' to better meet the interests of the viewer are the logical result of the raw capability of broadband technology. It's fascinating to recognize the genesis of new media genres, and it's really exciting for BT to be a part of it. At Monday's plenary panel session on "The emergence of convergent media," we'll have the chance to discuss the opportunities and challenges the new genres will present for both media creatives and network operators. It should be captivating..."
The International Engineering Consortium invites all industry professionals to register at
http://www.iec.org/events/2007/bbwf/register/
To view a complete Broadband World Forum Europe 2007 conference schedule, visit
http://www.iec.org/events/2007/bbwf/conference/schedule.html
All accredited members of the media may register at
http://www.iec.org/events/2007/bbwf/press/press_reg.html
For complete information, visit
http://www.iec.org/events/2007/bbwf or contact Lisa Reyes at lreyes@iec.org or at +1-312-559-3325.
About the Broadband World Forum Europe
The Broadband World Forum Europe conference and exhibition has grown significantly since its d?but in 2001, offering a wide range of information and communication technologies topics under the large umbrella of broadband. This year's World Forum features more than 260 industry leaders speaking in more than 50 sessions, workshops, keynote addresses and plenary panels complemented by more than 110 top vendors from around the globe displaying the latest products and services in broadband technology. Additional featured programming includes the co-located Broadband Content Forum and the InfoVision Awards. With the support of Official Host Sponsor Deutsche Telekom AG, the IEC expects to draw more than 7,500 from more than 120 countries to the Estrel Convention Center this 8-11 October 2007. For full information, visit
http://www.iec.org/events/2007/bbwf
About the IEC
A nonprofit organization, the IEC is dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students.
In conjunction with industry-leading companies, the IEC has developed an extensive, free, on-line educational program. The IEC conducts industry-university programs that have substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age.
More than 70 leading high-technology universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association and Eta Kappa Nu, the honor society for electrical and computer engineers. Please visit
http://www.iec.org.
| Forums:
