Comcast Keynote To Discuss On-demand Content And Multiplatform Delivery



Dallas, TX -/Wi-Fi Technology News/- Parks Associates and CEA? announced that Amy Banse, President of Comcast Interactive Media, will be the luncheon keynote for CONNECTIONS?: The Digital Living Conference & Showcase, where she will discuss Comcast's role in the evolving on demand distribution models. CONNECTIONS?: The Digital Living Conference and Showcase will take place at the Santa Clara Convention Center, June 24-26, 2008. The event, produced by Parks Associates in partnership with CEA, brings together 900+ executives to examine all issues critical to the converging digital living industries.

Banse will deliver her keynote "Entertainment in the Multi-Screened World" on June 25 at 12:15 p.m. She will discuss content delivery and media consumption across platforms as consumer demand puts more emphasis on the "On Demand" model and on providers to provide content over the most popular platforms.

"Comcast's initiatives in delivering mixed-media and multi-platform content experiences to consumers is emblematic of the dynamism of today's media world" said Kurt Scherf, Vice President and Principal Analyst, Parks Associates. "Video-on-demand revenues from both traditional television services as well as the Internet will constitute a more than $16 billion market by 2012, emphasizing the importance of providing high-quality experiences, regardless of the content sources. Content must also stretch to accommodate the multitude of screens both in and outside the home, and Comcast has been a pioneer in enabling content elasticity. Amy Banse's keynote will be invaluable to CONNECTIONS? attendees."

The CONNECTIONS? executive conference and showcase provides high-level research, knowledge, and analysis to 800+ executives on the converging consumer technology and service industries. It provides the ideal venue to learn, network, share ideas, and gain a greater understanding of new business models, industry trends, and market forecasts.

More info at http://www.connectionsconference.com.

About CONNECTIONS?
Hosted by leading research firm Parks Associates in partnership with the Consumer Electronics Association (CEA?), CONNECTIONS? is the premier executive conference and showcase focused on the market developments and growth factors for digital lifestyle solutions. Topics include IPTV and "TV 2.0," bundled services, consumer storage, mobile applications and content, social and digital media, and home and lifestyle management. http://www.connectionsconference.com