DRAPER, Utah - August 15, 2003 - Broadband Central today announced that its Chief Executive Officer, Tali Haleua, has relinquished his position at the wireless Internet service provider (WISP) to focus on "Blue Zone" deployment and business development for the company.

"We have surprised a lot of people with the success we've had in such a short period of time," Haleua said. "Right now, the most important thing I can do for the company, its sponsors, partners, customers and employees is to make sure that we continue to execute our plan. That's why we appointed Bart Saxey as president of the company last month, and I have great confidence in his ability to drive the company forward on an operational basis to help propel us to a position of dominance in the industry."

Haleua's new title at Broadband Central is director of business development.

Broadband Central announced earlier this month that it has commitments for Blue Zone sponsorships in 22 states and that it is no longer accepting sponsors for new Blue Zone deployment until 2004.

Each Blue Zone deployed by Broadband Central allows residents within a one-mile diameter area to connect wirelessly to the Internet at broadband speeds. To offer this service, Broadband Central deploys one of its proprietary 22-inch diameter 802.11 compliant Blue Zone sites, with each device utilizing three smart antennas and advanced radio transceivers developed and manufactured by the company. At each customer location, Broadband Central installs a corresponding eight-inch diameter antenna/client device on-site to provide "always on" high-speed Internet access.

Broadband Central's entry-level monthly price point for high-speed Internet access is $19.95 for synchronous connectivity at 128 Kilobits per second (Kbps). At up to 10 times the speed of the actual throughput of dialup connections, this is comparable to ISDN speeds (Integrated Services Digital Network), but dramatically lower in cost than ISDN. For $29.95 per month, subscribers can double their connection speed to 256Kbps, comparable to DSL (Digital Subscriber Line) speeds. At $39.95 per month, a subscriber can get cable modem speeds of 512Kbps, while a $59.95 per month subscription will allow residential connection speeds up to 1 Megabit per second or more. (Note: Typical high-speed broadband services start at $50 per month and higher.)

For corporate information about Broadband Central, visit http://www.broadbandcentral.us. Individuals interested in Broadband Central's affordable high-speed Internet access in the Sacramento area can visit http://www.thebluezone.com or call 866-549-4100.

About Broadband Central
Since its formation in November 2002, Broadband Central has become one of the largest wireless Internet service providers (WISPs) in the Western United States. A leader in 802.11 fixed-wireless technologies, the company brings affordable high-speed Internet connectivity to communities that lack widespread broadband access through its Blue Zone wireless network. With a unique business model and its proprietary technologies in place, the company is positioned to become one of the leading WISPs in the U.S.