Minorities to play a big part in future market for mobile phones
Parks Associates’ latest report shows African-Americans are three times more likely than Whites to purchase a mobile phone in the near future
Dallas, Texas August 19 – Minorities will be a driving force in the mobile phone market, as high percentages within these segments are planning to buy a mobile phone in the next 12 months, according to Parks Associates’ U.S. Mobile Market Intelligence. The report found nearly one-third (31%) of African-Americans and 14% of Hispanics are planning to buy a mobile phone within that time period, compared with just 10% of Whites.
Minorities were also more likely to be first-time buyers of mobile phones. Among Whites, just 3% of likely mobile phone buyers did not already own a phone. Conversely, 8% of African-Americans and 7% of Hispanics would be first-time buyers.
“These findings clearly have big implications for the cellular industry,’ said John Barrett, the report’s author and analyst for Parks Associates. “In terms of subscriber growth and handset sales, minorities are becoming much more important, and were already seeing operators change their marketing and pricing as a result.”
The data and forecasts contained in U.S. Mobile Market Intelligence are based on surveys of over 11,000 households, interviews with industry executives, and primary research. The report provides statistical profiles of current and likely mobile phone owners, an analysis of the industry’s financial performance, and detailed forecasts of subscriber growth and handset sales.
For additional information about Parks Associates’ U.S. Mobile Market Intelligence or the cellular industry, please contact sales@parksassociates.com or call 972-490-1113.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year.
http://www.parksassociates.com.
Source: Parks Associates
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