Sheffield, UK and Munich Germany, September 2 2003 /Wi-Fi Technology News/- Siemens Mobile Acceleration (smac) is announcing its investment in Mobixell Networks Inc. The start-up company is the pioneer in the realtime-adaptation of mobile multimedia content ranging from images and animation, to audio and video thus ensuring that the end user can receive media rich content in a format fitting the specifications of his device. The funding amounts to five million dollars in total and is provided by a pool of investors consisting of Siemens Mobile Acceleration, Apax Partners, Comverse, and Optibase.

Mobixell Networks, which has representations in the United States as well as Israel, has developed an innovative technology allowing the multimedia adaptation through its superior performance, carrier-class platform. The company offers a rich-media service center ?MobiXtar RMSC?, which is designed for processing images, animation, audio, and video. MobiXtar RMSC is used for transcoding rich media content, adapting it for example to varying screen sizes, colors, memory, processing power or camera quality. Thus, the end user enjoys a superior media-rich messaging experience, since the content has been adapted to the specifications of his handset. Mobixell provides high capacity real-time handling of multimedia, using patent-pending adaptation algorithms. The company?s solutions cater to the full line of applications such as multimedia messaging, media album, entertainment, and others, forming the core of the anticipated increase in user acceptance of mobile applications.

"Mobixell Networks has potential to become the leading product for adapting and delivering mobile multimedia content in cellular networks, since it is the most attractive solution in this segment. The company?s product line creates a superior user experience, enabling mobile operators as well as other service providers to create new revenue streams", said Dr. Dietrich Ulmer, CEO of Siemens Mobile Acceleration. ?I expect that MMS messaging will gain considerable importance through this way of custom delivery?.

?Securing funding from these leading partners is a major vote of confidence in the company?s business, products, technology and its management?, ? said Amir Aharoni, President and CEO of Mobixell. ?The investor-group represents an ideal partnership to assist us in penetrating and realizing the growing markets of mobile multimedia adaptation, optimization and delivery, and in furthering our commercial deployment worldwide?.

Mobixell Networks provides top performance multimedia processing and delivery solutions to the mobile multimedia market. Mobixell's MobiXtar line of rich media processing solutions enables the delivery of multimedia content to the many and diverse mobile end user devices. Mobixell solutions are commercially deployed worldwide. Mobixell Networks is a US based company established in 2000 with a subsidiary in Israel. Visit:
http://mobixell.com

Siemens Mobile Acceleration (smac) is a wholly owned subsidiary of the Siemens Information and Communication Mobile Group. Siemens Mobile Acceleration fosters early stage start-ups that focus on wireless applications and technologies for mobile communication by providing seed financing and value-added services. Based in Munich, Germany, Siemens Mobile Acceleration is further represented in Stockholm, London, Paris, Milan, Dublin, Vienna as well as in Beijing, Shanghai, Helsinki and San Jos? (USA). For more information on smac please visit
http://www.siemensmobileacceleration.com

The Siemens Information and Communication Mobile Group (Siemens mobile) offers a complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR 11 billion and employed approximately 28,600 people worldwide.
You can access further information about Siemens mobile at:
http://www.siemens-mobile.com

Source: Siemens mobile