Royal Philips Electronics to Title Sponsor Parks?
Fall Focus: The Home Multimedia Experience
Executive seminar, hosted Nov. 5 & 6, brings insight into multimedia applications in the home

Dallas, TX Sept. 17, 2003 ? Parks Associates welcomes electronics giant Royal Philips Electronics as the title sponsor for its upcoming event Fall Focus: The Home Multimedia Experience. This executive seminar, November 5-6, 2003, in San Jose, CA, targets the challenges specific to digital entertainment, including technology integration, copyright and content, and segmenting consumers by their affinities.

?Philips, with its consumer history and technology breakthroughs, is a great fit for this seminar,? says Tricia Parks, president of Parks Associates. ?The Home Multimedia Experience will provide visions of the multimedia-enabled home as well providing a review of real market conditions and consumer attitudes. Philips has led many innovations to the market.?

The Home Multimedia Experience is November 5-6, 2003, in San Jose, CA. Parks Associates? Fall Focus seminars (each with an optional half-day workshop) brings together leading industry participants and observers to debate and analyze the success-based formulas necessary to move these markets forward. Parks Associates? conservative estimate is that more than 150 million devices (PCs and consumer electronics equipment) will be linked in multimedia-centric home networks by the end of 2007, a testament to the growth potential of this market.

Fall Focus attendees will also receive the report Multimedia Networks in the Home: Analysis and Forecasts (Fourth Edition), which contains industry analysis, forecasts, and Parks Associates? latest consumer research regarding multimedia connectivity. Visit www.fallfocus.com or e-mail fallfocus@parksassociates.com for more information on this report and the event. Event registration is available at http://www.fallfocus.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are ?digital? or provide connectivity within the home. The company?s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS? (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.