New Report Urges Recording Industry to Give Music Away for Free
Parks Associates Highlights Alternatives to Suing Your Customer
Dallas, Texas October 7th, 2003 ? In response to the legal campaign against music piracy, Parks Associates today issued a free white paper recommending new business models to a recording industry that has so far failed to adapt to today?s digital environment. The paper, Thinking Outside the Disc, advises fighting digital piracy through a free music-on-demand service which would rely on advertising revenue, rather than pursuing legal actions that ultimately ignore the realities of today?s entertainment market.
?Digital music has changed the market, and business models need to change too or the industry will suffer the consequences,? said John Barrett, research analyst at Parks Associates. ?Even if file-swapping networks were to magically disappear, the traditional revenue models would still be under strain.?
In the paper, Barrett points out that the recording industry has historically been able to sell consumers the same piece of music multiple times by repackaging it and introducing new, improved mediums. Digital music allows consumers to repackage music themselves and negates the need to upgrade formats.
Thinking Outside the Disc draws data from two nationwide consumer surveys on digital music use and is available for download at: www.parksassociates.com
For additional information about Parks Associates? Thinking Outside the Disc or digital music, please contact sales@parksassociates.com or call 972-490-1113.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are ?digital? or provide connectivity within the home. The company?s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS? (in partnership with the Consumer Electronics Association) each year.
http://www.parksassociates.com.
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