Primary Research and Industry Analysis to highlight Parks? Fall Focus Executive Seminars
Banking on Broadband Services and The Home Multimedia Experience provide clarity, research, and discussion
Dallas, TX, October 9, 2003 ? Parks Associates today released details on two research reports, featuring the latest data and analysis on broadband services and multimedia connectivity, which will available to attendees of its two upcoming Fall Focus Executive Seminars.
Attendees at Banking on Broadband Services, in New York on October 29-30, 2003, will receive The Business of Home Networking: Challenges and Opportunities for Broadband Service Providers, an analysis of current trends and business models for home networking services.
According to The Business of Home Networking: Challenges and Opportunities for Broadband Service Providers, home network adoption surged to more than 11% of U.S. households in mid-2003. However, interest in adopting a home network among broadband households declined to 9%.
?Home networking has picked up rapidly in the last two years,? said Michael Greeson, vice president and principal analyst for Parks Associates. ?But early adopters, a segment now virtually exhausted, led this surge in demand. If home networking is to penetrate the mass market, it is important that we analyze current consumer demand, as well as successful business models, and communicate to the remaining majority of consumers the specific applications that networks within the home ? whether wired or wireless ? make possible.?
Attendees at The Home Multimedia Experience, in San Jose on November 5-6, 2003, will receive The Home Multimedia Experience: Defining and Sizing the Market, which provides analysis and context of the drivers for multimedia connectivity, including consumer data and market forecasts.
?Home networking and other technologies have reached an appropriate level of maturity so that both PC and CE vendors can now fully address the issue of device connectivity,? said Kurt Scherf, vice president of research for Parks Associates. ?The early gains in this market will belong to vendors of media PCs and those who deploy solutions that leverage the home computer for multimedia applications across platforms. Digital imaging platforms, hard-disk storage servers, DVD players with integrated functionality, and game consoles will be among the many devices that will drive multimedia connectivity to the mainstream market.?
For more information about these reports, visit www.fallfocus.com or contact Candi Richardson at candi@parksassociates.com. To register for the Fall Focus seminars, go to www.fallfocus.com.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are ?digital? or provide connectivity within the home. The company?s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS? (in partnership with the Consumer Electronics Association) each year.
http://www.parksassociates.com.
Contact: Elizabeth Parks
Parks Associates
972-490-1113
Email: sales@parksassociates.com
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