CINGULAR WIRELESS KICKS-OFF FALL PROMOTION WITH SERIES OF NCAA FOOTBALL GRIDIRON GOODIES
New Promotion Offers Exclusive Text Messaging Sweepstakes, Fight Song Ringtones, College Graphics, Wireless Game and NCAA Football Alerts
ATLANTA and LAS VEGAS - October 22, 2003 - The fall season brings with it many things to be enjoyed: cooler temperatures, falling leaves and, of course, football! To celebrate the season, Cingular Wireless today announced a variety of enhanced features for the mobile football enthusiast.
Now, college football fans can tap the power of wireless data by signing up for Cingular's NCAA Football Alerts - text messages with scoreboard information, kickoff reminders and trivia that can be sent directly to a fan's phone; downloading Cingular's exclusive wireless NCAA Football game that allows players to become the coach of their favorite college teams; competing in the Cingular Text Challenge Sweepstakes for a chance to win a trip to one of the Bowl Championship Series games; and downloading a choice of fight song ringtones and college graphics.
"College football is a great opportunity to leverage Cingular's relationship with NCAA Football and create enhanced wireless features that fit the interests of our fans," said Andy Wilson, Vice President of Marketing, Cingular Wireless. "Whether it's real-time score information, pictures of college mascots, or a chance to see your favorite team play live, this fall Cingular is a hub for all things football."
The promotion, which leverages Cingular's NCAA Football sponsorship, includes a range of components that link college football with Cingular Wireless services:
NCAA Football Alerts - College football fans can sign up for the latest news, scores, kickoff alerts, division polls and trivia to be delivered right to their wireless phone. Alerts are simple to set up. Just log on to
http://www.cingular.com/footballalerts
Exclusive Wireless Game - Customers can get a piece of the action by downloading "NCAA Football Challenge 2004," a wireless game that lets players choose teams, as well as pick formations, offensive plays and eligible receivers. "NCAA Football Challenge 2004" will be among the newest generation of downloadable games from Cingular, allowing multiple players to interact with each other online. The game is available for the following wireless phones: Nokia 3560, 3595, 3600, 3650, 3300, 6100, 6200 and 6800. Price is $5.99 per download. More information is available at
http://www.cingular.com/ncaagame.
Cingular Text Challenge - College football "know-it-alls" can score big by answering weekly questions related to recent college football activity. Simply sign up and pick the college team that Fits You Best! Official sweepstakes rules and alternative entry are available at
http://www.cingular.com/espn.
College Ringtones and Graphics - College football fans can personalize their phones with fight song ringtones (monophonic and polyphonic) and hundreds of collegiate-related graphics, including logos, mascots, fraternity and sorority letters and sports numbers. Pricing for downloads start as low as .99 cents each and can be downloaded at
http://www.cingularextras.com.
ABOUT CINGULAR WIRELESS
Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS and Mobitex packet data networks. Details of the company are available at
http://www.cingular.com.
Contact:
Jennifer Bowcock
Cingular Wireless
404.236.6319
jennifer.bowcock@cingular.com
Will Davis
GCI Group for Cingular
404.870.3769
wdavis@gcigroup.com
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