CINGULAR WIRELESS SURVEY REVEALS REGIONAL DIFFERENCES IN COURTEOUS USE OF CELL

PHONESATLANTA (October 27, 2003) - A new survey from Cingular Wireless reveals striking regional differences in what Americans believe is the proper and courteous use of cellular phones in public areas. Southerners are most likely to disable their ringers when entering a church while Westerners are most likely to turn off their ringers before entering libraries, theatres, restaurants, and schools. Midwesterners are most likely to silence their phones when going into retail stores. New Yorkers disable their ringers most in libraries and hospitals. "People should disable their ringer in public areas such as these," says Cingular Wireless Chief Operating Officer Mark Feidler. "I'm encouraged to see that people are listening to what we've been saying.

Cingular's Be Sensible program urges people to practice simple courtesies when they're in places where people gather. We understand that people want the convenience of their cell phones. At the same time we urge people to think about their neighbors and not let the cell phone become a disturbance." The company's Website www.cingular.com has an entire section dedicated to the courteous use of cell phones in public.

The national survey indicates that people are most likely to silence their cell phones in church and least likely to do so in retail stores. Feidler adds, "It's just common sense to show respect to others in places of worship or where we gather for music and movies. A retail store is a busy place where people are having public conversations. A chat on your cell phone is more appropriate in that case."

V&L Research & Consulting Inc. conducted the telephone survey among 504 randomly selected cellular telephone owners and users. The survey has an error range of +/- 4.5%.

There are regional differences in attitudes about disabling a cell phone's ringer in public areas.

Residents in the West are more likely to disable the ringing feature of their cellular phones while in libraries, movie theatres, restaurants, and classrooms or schools.

People in the South are most likely to set their cellular phones to silent or vibrate or turn off their phones upon entering church.
When entering a business office or bank, cellular users in the Mid and South Atlantic areas are more likely to turn their ringers off.
South Atlantic residents more frequently disable their ring feature when entering a museum or concert hall.
Hospitals are more likely to be considered ring-free venues in the Mid-Atlantic, Mountain and Western states.

Among those changing their ring options upon entering a retail store, most live in the East North Central or the Mid-Atlantic states.
Some other interesting regional differences in cell phone etiquette show:


Residents in Chicago, Detroit, Indianapolis, Columbus, Milwaukee, and Cleveland say they are least likely to answer their cell phones while having a face-to-face conversation with friends or relatives.

More than forty percent (42.4%) of residents in the largest South Atlantic cities of Jacksonville, Baltimore, Washington, D.C., Charlotte, Virginia Beach, Atlanta, and Miami say they are very likely to answer while conversing with friends or relatives.

Sixty percent (60.7%) of those interviewed agreed that they are not at all likely to answer their cellular telephones while having a face-to-face conversation with a business associate.
Cellular users in Phoenix, Denver, Tucson, Las Vegas, Albuquerque, Mesa, and Colorado Springs are more likely to say they will not answer their cell phones while having a face-to-face conversation with a business associate.
One-third (30.6%) of cell phone users feel they are not at all likely to speak louder when on a cell phone.

More than forty percent (41.9%) of respondents say they move to a designated area when receiving calls in a public place.
Cingular's Feidler says, "It's interesting to see how the different regions apply varying degrees of importance to the various categories."


About Cingular
Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 24 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer RolloverSM, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data for Global Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com.

Regions defined
East North Central: Illinois, Indiana, Michigan, Ohio, Wisconsin
Mid Atlantic: New Jersey, New York, Pennsylvania
Mountain: Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Utah, Wyoming
South Atlantic: District of Columbia, Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia
West: California, Oregon, Washington.
West South Central: Arkansas, Louisiana, Oklahoma, Texas)

Contact:
Kevin Sullivan
Hope-Beckham for Cingular Wireless
P: 404-636-8200 x225
M: 678-612-4636
ksullivan@hopebeckham.com

Talia Margolies
Hope-Beckham for Cingular Wireless
404-636-8200 x236
tmargolies@hopebeckham.com

Jennifer Bowcock
Cingular Wireless
P: 404-236-6319
M: 404-213-1204
Jennifer.bowcock@cingular.com