Leveraging fixed line and mobile telecom expertise
9th & 10th December 2003 - The Thistle Selfridge Hotel, London
Sheffield, UK and Worldwide, November 6, 2003 /The Wi-Fi Technology Forum/-The importance of access to e-mail, internet and corporate intranets is no longer confined to the office. With the increase in popularity for laptop or notebook computers starting to eat into the monopoly once held by desktop, PC users are increasingly becoming more mobile in their use of computing technology. Laptop and tablet PCs are believed to account for 26% of all new PC shipments, with around 33 million expected to be shipped in 2003. Visiongain believes that by 2006, 90% of all corporate users' laptops will include wi-fi capability.
The 'Public W-LAN' conference will focus on the adoption of W-LAN by the business community outside the corporate office and by venues hoping to capture a share of revenues or boost their core product sales. The conference will examine take-up of wireless services in airports, hotels, coffee houses, restaurants, train stations, petrol stations, trains and aeroplanes.
Leading industry experts at this event will include:
* Francois Comet, Senior Vice President, Corporate Innovations, France Telecom
* Lara Saulo, Business Manager - Business Customers,TeliaSonera Finland
* Hugh Griffiths, Head of Data Products, MmO2
* Geof Haigh, Chief Technology Officer, BT Mobility
* Chris Brown, Managing Director UK, Swisscom Eurospot
* Mika Kasslin, Research Manager, Nokia Research Centre
* Graeme Powell, Vice President, EMEA Region, STSN
* Paul Ettinger, Commercial Director, Caffe Nero
* Paul Thrustle,Head of IT, GNER
* Mark Selawry, Vice President, Management Services, Hilton Hotels
* Andrew Greenhalgh, Mobile Marketing Director, EMEA, Intel
* Anja Jacquin Langer, Manager of Business Development, Cisco Systems
* Philip Bates,Business Development Director, Broadreach Networks
* Dieter Kossessa, Senior Expert - Wireless Solutions, Toshiba
* Jan Buis, WLAN Market & Technology Advisor, JBTD
* Niall Murphy, Chief Technology Officer, The Cloud
What are the key areas covered at P-WLAN 2003 ?
* Which of the 802.11 variants will emerge as the industry standard for P-WLAN?
* Where are the most profitable hotspots likely to be located?
* How can IT companies, fixed line operators and mobile operators all leverage their expertise and make money out of Public W-LAN?
* What are the key considerations of a hotspot venue?
* How to choose the most suitable Public W-LAN business model, according to user expectations and pricing strategy
* Will Public W-LAN complement or compete with 3G ?
Who should attend P-WLAN 2003?
By job title:
* Head of Wireless Services
* Head of W-LAN
* Head of Mobile Data Services
* Mobility Marketing Manager
* Mobility Director
* Service Strategy & Planning Manager
* Wireless Product Manager
* Manager of Corporate Systems and Infrastructure
* Director of Business Development
* IT Director
* Director of Commercial Affairs
* VP - Operations Technology
By industry sectors:
* Mobile Operators
* Fixed line Operators
* Hotspot Venue Providers
* Service Providers
* IT Systems Companies
* Device Manufacturers
* Consultants
* Regulatory Agencies
This 2 day event will also include a pre-conference interactive work shop, an ideal environment to network with key colleagues prior to the conference.
Pre-conference interactive workshopeP
Monday 8th December 2003
Building a scalable public Wi-Fi footprint
Led by: Carl Miller, Director of Sales, Pronto Networks
Key subjects covered at the workshop will include:
* Wi-Fi market in Europe
* Key success factors for cost-effectively deploying & managing public W-LANs
* Public W-LAN back-end requirements
* Demo of Wi-Fi service delivery platform
* Roaming Evolution: How will international footprint be achieved?
* What's next: value-added services and convergence
* Case Study: Wi-Fi deployments in Europe
Places at this event are limited so BOOK YOUR PLACE NOW.
To make a booking on this event, please contact me via phone or email. Book early to guarantee your attendance.
- PRICING -
Attend the:
2 Day conference with interactive workshop - ONLY GBP1400 plus VAT
2 Day conference - ONLY GBP1099 plus VAT
Workshop only - ONLY GBP650 plus VAT
- BOOKINGS -
Booking is easy, simply contact Nicole Schriefer on:
Telephone: +44 (0)20 8767 6711
Fax: +44 (0)20 8767 5001
Email: mailto:nicole@visiongain.com
Please find below the conference agenda. To book your place at Public WLAN 2003 simply give me a quick ring or email me stating whether you require a single place or a group booking.
I look forward to hearing from you soon.
Regards
Nicole Schriefer
Account manager
Email: mailto:nicole@visiongain.com
Conference Agenda
Day One Tuesday 9th December 2003
Public W-LAN
Conference Chairman
Ian Reed
Principle Consultant, Wireless Technology Practice,
PA Consulting Group
08:30 Registration and coffee
09:10 Opening remarks from the chair
INTRODUCTION
W-LAN network technology, standards and interoperability
09:20 Keynote Presentation
Public W-LAN and the mobile network
* Outlining the advantages and disadvantages of W-LAN over mobile
networks
* W-LAN interconnection, roaming and interoperability with a 3GSM
operators core system
* Comparing the 802.11x specifications, data speed versus wide deployment
* Examining the problems of interoperability between 802.11x specifications
* Assessing the impact of potential interference with other applications in
the same spectrum band
* W-LAN expertise at Nokia
Mika Kasslin
Research Manager
Nokia Research Centre
10:05 Public W-LAN technology and standards
* Overview of today's WLAN standards and IEEE sub-groups
* Which 802.11 variant will emerge as the industry standard?
* New technology trend: centralized network architecture
* Examining the problems of interoperability between 802.11x (WPA) specifications
* Quality of Service (802.11e) versus Voice over WLAN (VoWLAN)
* Regulatory overview of WLAN use
* Wireless LAN (802.11) versus 802.15.3 (WPAN), 802.16 (WMAN) and
802.20 (MBWA)
Jan Buis
W-LAN Market & Technology Advisor
JBTD
10:50 Coffee
MAXIMISING THE WIRELESS LAN VALUE CHAIN
Identifying new revenue streams through W-LAN
11:10 Overview of the Wireless LAN value chain
* Overview of the key players involved in W-LAN
* BT's business model and aims for tackling the W-LAN market
* Insight into the way BT can bring together information, fixed line and
mobile technologies and a complete infrastructure
* Leveraging technology and creating a market push
Geof Haigh
Chief Technology Officer
BT Mobility
11:50 New business models impacting the Wi-Fi value chain
* User needs for wireless LAN and WAN solutions
* What Wi-Fi end-to-end solutions are demanded and what requirements
need to be addressed?
* What are the end user benefits?
* Examining the value chain of a Wi-Fi ecosystem
* The changing role of vendors, operators and channel
* New business models and partnerships
* What is the impact of mass hotspot deployment and what are the
challenges to integrate value added services?
* When can value-added features and functions be expected by end user?
Dieter Kossessa
Senior Expert - Wireless Solutions
Toshiba
12:40 Lunch
14:00 Leveraging fixed/mobile and internet assets in an
integratedtelecom group
* Overview of Public W-LAN roll out strategy
* Taking advantage of coherence between residential wifi offer (through
Wanadoo) and Public W-LAN network
* Growing Public W-LAN network and revenues by a "hot spot in the box"
approach using fixed/mobile/internet FT capabilities
* Assessing the take-up of Public W-LAN and France Telecom's expectations
* Who will domiate the Public W-LAN market?
Francois Comet
Senior Vice President, Corporate Innovations
France Telecom
14:35 Enhancing GSM/GPRS and UMTS service offerings with
Public WLAN services
* Key issues in selecting the deployment scenario that best meets the
operators needs and market environment
* Challenges in integrating 2G and 3G access with 'broadband' data rates
provided by W-LAN and UWB
* Overview of Telia's W-LAN project and experience from trials
* Case studies of Public W-LAN hotspots deployed by Telia Sonera
* Assessing the feedback from businesses that have become hotspot venues
Lara Saulo
Business Manager, Business Customers
Telia Sonera
15:10 Coffee
15:40 Key issues and success factors in deploying WLAN hotspots
* Summary of business models to date and revenue sharing agreements
* Examining security best practice for Public W-LAN hotspots
* Practical examples of Cisco's role in deploying public wireless LAN hotspots
and an assessment of the key issues involved
* Key market dynamics in the W-LAN terminal sector and identifying the
revenue opportunities
* Conclusions and views on the future evolution of W-LAN
Anja Jacquin Langer
Manager of Business Development
Cisco Systems
16:15 Developing wi-fi enabled devices
* Extending wireless usage models, predictions for uptake of wi-fi devices
* Examining the demand for devices with Intel Centrino
* Case study examples of the use of Centrino devices for Public W-LAN use
* Identifying the target users and segmenting the W-LAN market
* Measures to accelerate wireless LAN infrastructure deployment and expand
content and service capabilities
Andrew Greenhalgh
Mobile Marketing Director, EMEA
Intel
16:50 Questions and discussion
17:10 Summation of Day One from conference chair
Day Two Wednesday 10th December 2003
Public W-LAN
09:15 Opening remarks from the chair
W-LAN HOTSPOT LOCATIONS
Considerations in setting up wireless LAN hotspots
09:30 Guest facing IP services for the hospitality industry
* Introducing broadband internet access for guest bedrooms
* Managed conference solutions (both wired and wireless)
* Offering PC terminals for business centres at a cost-effective rate
* Is there a market for wireless in common areas? Available statistics
* Practical examples of deploying public wi-fi hotspots
* Lessons learned and thoughts for the future
Graeme Powell
Vice President, EMEA Region
STSN
10:00 Wi-Fi and its impact in attracting the business traveller
* Does research actually suggest that people are booking into hotels based
on availability of high speed internet access, particularly wireless?
* Considerations in pricing W-LAN, selecting the correct business model
* Investigating the economies of scale of deploying W-LAN in a large hotel
chain. How to structure the roll out of W-LAN across the chain
* Insight into the practicalities of deploying wi-fi across the Hilton portfolio
* Assessing the major factors in selecting a W-LAN service provider
Mark Selawry
Vice President, Management Services
Hilton Hotels
10:30 Coffee
11:00 Leveraging fixed internet terminal expertise in Public WLAN
* Overview of Broadreach's expertise in public internet access terminals and
802.11 technology
* Which venues are proving the most successful Public W-LAN hotspots, and
what are the key considerations for a venue?
* Insight into the key issues in developing a successful partnership with
hotspot venue providers
* W-LAN trends and thoughts for the future
Philip Bates
Business Development Director
Broadreach Networks
11:30 Overcoming the barriers to installing hotspots in
trains and at train stations
* What revenue models are emerging throughout the value chain?
* Assessing standards to avoid losses and revenue leakage
* Focus on the experience of deploying hotspots at main London rail
terminals. Examples of the areas used for public W-LAN hotspots
* Lessons from initial deployment and thoughts for the future
* Project case study: W-LAN enabled trains in Switzerland
Chris Brown
Managing Director, UK
Swisscom Eurospot
12:00 Case Study GNER: Deployment of W-LAN by a train operator
* Overview of the experience of setting up WLAN on GNER trains
* Examining the business drivers and aims of the project
* What have proved the major obstacles in W-LAN deployment?
* How have passengers reacted to the availability of W-LAN?
* Analysing the lessons from initial deployment and thoughts for the future
Paul Thrustle
Head of IT
GNER
12:30 Lunch
13:40 Case Study Caffe Nero: W-LAN in coffee shops
* Optimising the customer experience. through Public W-LAN hotspots
* Explaining the implementation process and the benefits of partnership with
mobile operators. Insight into the complexities of revenue sharing
* Examining the response to deployment of hotspots in Caffe Nero venues.
Has customer feedback resulted in any changes to the W-LAN service
system since initial deployment?
* Has W-LAN increased customer traffic and loyalty?
* What does Caffe Nero aim to achieve though offering W-LAN?
Paul Ettinger
Commercial Director
Caffe Nero
15:10 Examining the benefits for public areas in becoming a
hotspot location
* What makes an ideal location for a W-LAN hotspot?
* Presenting the latest statistics on Public W-LAN locations. Which hotspots
are proving most popular? What are the likely reasons for this?
* Assessing the benefits of becoming a hotspot location: increased revenue
generation, customer traffic and loyalty
* Improving marketing support, and reaping the benefits of being part of a
national network of locations, greater web presence, ease of installation,
and relaible service and support
* How to choose the best pricing model for W-LAN
Rick Ehrlinspiel
President
Surf & Sip
15:40 Coffee
DEPLOYING WIRELESS LAN HOTSPOTS
Assessing security, pricing and strategic factors
16:00 Assessing the threat posed by Public Wireless LAN to the
3G business case. Do they compete or complement?
* Evaluating the Public W-LAN business case in Europe
* Examining O2's products for the Public WLAN market and the drivers
behind the decision to move further into the W-LAN sector
* How much of an advantage is O2's mobile network and device expertise
* Does WLAN complement or rival 3G?
* Who will dominate the public WLAN sector?
Hugh Griffiths
Head of Data Products
MmO2
16:40 Pricing wireless access - Free or fee?
* Understanding the importance of determining clear objectives when
selecting the correct pricing model, matching the expectations of the end
user and the aims of the hotspot provider
* Selecting a model. Profit, breakeven or complementary?
* Examining the issue of higher level of customer expectation when W-LAN
access is fee based, fulfilling the need for enterprise grade service
(speed, security and technology)
* Optimising pricing, billing and roaming to meet the customers needs
Niall Murphy
Chief Technology Officer, Wi-Fi
The Cloud
17:10 Questions and discussion
17:25 Close of conference
Workshop Schedule
Building a scalable public wi-fi footprint
Monday 8th December 2003 Led by: Carl Miller, Director of Sales, Pronto Networks
Pronto Networks provides carrier-class Operations Support Systems
(OSS) that enable network operators to deploy and manage large
public hot spot networks. The company's software handles
provisioning, configuration, authentication, access control, security,
pre-paid and post-paid billing, and roaming settlement for large public
WLAN networks, in addition to remotely managing and updating
multi-vendor hardware and Wi-Fi switches. Pronto Networks is
funded by Draper Fisher Jurvetson and the Intel Communications Fund
and was recently listed as Wired Magazine's Top 25 Wi-Fi companies
to watch. For more information about Pronto Networks, visit
www.prontonetworks.com.
Workshop Agenda
09:00 - 09:30 Wi-Fi Market In Europe
09:30 - 10:15 Key Success Factors For Cost-Effectively
Deploying & Managing Public W-LANs
10:15 - 10:30 Coffee
10:30 - 11:15 Public W-LAN Back-End Requirements
* Provisioning of edge devices
Security
* Multiple authentication schemes
Subscriber management
Pre- and post-paid billing
* Network management
Customer care
Captive portal
* Integration with legacy systems
11:15 - 12:00 Roaming Evolution: How will international
footprint be achieved?
12:00 - 13:00 Networking Lunch
13:00 - 13:45 What's next: Value-Added Services &
Convergence
* VoIP, gaming, eCommerce
* 3G, WiFi, WiMAX
13:45 - 14:30 Case Study: WiFi Deployments in Europe
14:30 - 14:45 Coffee
14:45 - 15:30 Demo of Wi-Fi Service Delivery Platform
Your Workshop leader:
Carl Miller has over 8 years of entrepreneurial, sales and
management experience with global high-growth companies in the
technology arena. His passion for the Internet was fueled by his
studies in emerging media at the University of California at Santa
Barbara. Prior to Pronto, Carl was the director of business
development for Cobion AG. He was responsible for rolling out their
Internet Brand Protection Service and developing partnerships with
PriceWaterhouseCoopers, Thomson and Thomson, Verisign, KPMG,
Mastercard, and Visa International.
Prior to Cobion, Carl worked with Internet service providers The Well,
Whole Earth Networks, and Slip.net. At Slip.net he was responsible for
the sales and roll out of DSL, Dedicated Access and MMDS wireless
services. Carl was recognized as a 'Top of the List' Internet Professional by the
San Francisco Business Times in 1998.
Terms & Conditions
Cancellations/substitutions and name changes: All bookings carry a 50% liability after the booking has been made, by post fax, email or web. There will be no refunds for cancellations received on or after one month before the start of the conference (e.g. cancellation on or after 20th January for a conference starting on 20th February). If you decide to cancel after this date the full invoice remains payable. Conference notes, which are available on the day, will be sent to you. Unfortunately we are not able to transfer places between conferences and executive briefings. However if you are unable to attend the event you may make a substitution/name change at any time as long as we are informed in writing by e-mail, fax or post. Name changes and substitutions must be from the same company and are not transferable between companies or countries.
Indemnity: visiongain Ltd reserve the right to change the conference/executive briefing content, timing, speakers or venue without notice. The event may be postponed or cancelled due to acts of terrorism, war, extreme weather conditions, industrial action, acts of God or any event beyond the control of visiongain Ltd. If such a situation arises we will endeavour to reschedule the event. However, visiongain Ltd cannot be held responsible for any cost, damage or expenses, which may be incurred by the customer as a consequence of the event being postponed or cancelled. We therefore strongly advise all customers to take out insurance to cover the cost of the registration, travel and expenses.
| Forums:
