RIAA Legal Campaign Against Music Piracy Having Mixed Results
Campaign Most Effective With Women
Dallas, Texas November 13, 2003 /The Wi-Fi Technology Forum/- The RIAA legal campaign against music piracy has been only partially effective among the broadband population, according to Parks Associates’ latest survey. In general, the campaign has deterred 46% of all households from downloading music illegally off the Internet; however, the RIAA’s efforts have struck a chord more with females than with males. One-half (50%) of women surveyed said the threat of legal action has discouraged them from downloading files illegally, compared with just 40% of men.
“Discouraging half of the population is a good start, but it shows that the legal campaign has been only partially effective,” said John Barrett, a research analyst with Parks Associates. “There are many people, particularly men, who do not believe pirating music will get them into trouble, and with good reason. Given the difficulty in prosecuting such a large segment of society, and the fact that some ISPs will not turn over their subscriber names to the RIAA, there are several factors that embolden these downloaders.”
Digital Music: Market, Services, and Consumers draws data from three nationwide consumer surveys on digital music. For additional information about this report or Parks Associates please contact sales@parksassociates.com or call 972-490-1113.
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year.
http://www.parksassociates.com.
Contact: Elizabeth Parks
Parks Associates
972-490-1113
Email: sales@parksassociates.com
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