CNBC Europe Announced as Official Global Broadcaster for the 3GSM World Congress 2004
London, UK 24 January 2004/The Wi-Fi Technology Forum/- The GSM Association has announced that CNBC Europe, the leading real time financial and business broadcaster, will be the Official Global Broadcast sponsor for the 2004 3GSM World Congress – the global mobile industry’s leading annual event.
CNBC Europe will dedicate substantial broadcast coverage of the event – across European, Asian, US and World channels - covering the Congress from Monday 23rd February through Wednesday 25th February 2004.
“We are delighted to welcome CNBC as our official global broadcast partner for the 3GSM World Congress 2004,” said Bill Gajda, Chief Marketing Officer of the GSM Association. “CNBC has an unrivalled reputation as a leading edge financial and business broadcaster, and has a proven track record of delivering unique coverage with incisive comment from the major global business events, as they happen.”
Mick Buckley, Executive VP and Commercial Director at CNBC Europe says: “The 3GSM World Congress is an important event for us and we are delighted to be the official global broadcast partner. Many of our viewers are senior players within the mobile industry and therefore it is an ideal opportunity for us to communicate with the senior business leaders and decision makers who are attending 3GSM World Congress as well as watching CNBC Europe.”
Each day there will be regular live reports (from 0900 – 1200 CET) featuring GSM industry leaders, along with CNBC Europe’s ‘Power Lunch’ special live from Cannes - as well as live reports during the European Closing Bell.
CNBC Europe will exclusively cover each of the event’s key elements – the 3GSM World Congress, the GSMA’s Leadership Summit, the Technology Fashion Show and the GSMA’s Awards night.
In addition, a half hour feature programme will be broadcast post the event, featuring key take-outs from the Congress.
About the GSM Association:
The GSM Association (GSMA) is the global trade association that exists to promote, protect and enhance the interests of GSM mobile operators throughout the world. At the end of 2003, it consisted of more than 600 second and third generation mobile operators and 140 manufacturers and suppliers. The Association's members provide mobile services to more than 970 million customers across more than 200 countries and territories around the world. The GSMA aims to accelerate the implementation of collectively identified, commercially prioritised operator requirements and to take leadership in representing the global GSM mobile operator community with one voice on a wide variety of issues nationally, regionally and globally.
The GSM family of wireless communications platforms, including GSM, GPRS (General Packet Radio Services) and 3GSM (EDGE - Enhanced Data for GSM Evolution and W CDMA) account for 73 percent of the total digital wireless market today. The GSM Association is a unique organisation, with truly global reach, offering a full range of business, technical and public policy services to its members. For more information, visit the website at
http://www.gsmworld.com.
About CNBC Europe
CNBC Europe is part of the global CNBC 24 hour broadcasting network reporting live financial and business information from the major financial centres of the US, Europe and Asia. Globally, CNBC reaches some 200 million homes.
CNBC Europe is the only pan-European real-time financial and business channel dedicated to the European CEOs and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in over 83 million homes, 1,400 banks and financial institutions and 340,000 hotel rooms (4* and 5*) throughout Europe, the Middle East and Africa. CNBC Europe is a service of Dow Jones & Company and NBC. NBC is the broadcasting unit of General Electric Company (GE).
For further information please contact:
Mark Smith
Communications Director
GSM Association
Tel: +44 (0)20 7518 0530
Fax: +44 (0)20 7518 0531
Email: msmith@gsm.org
Gill Allen/Charlotte Blenkinsop
CNBC Europe
Tel: +44 (0) 20 7653 9300
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