Telef?nica M?viles? active customer base surpassed
52 million in 2003

Madrid, 28 January 2004 /Wi-Fi Technology News/- Telef?nica M?viles ended 2003 with over 52 million active managed customers.
These figures consolidate Telef?nica M?viles? position as one of the largest mobile telephony groups in the world and reflect the significant commercial activity of all the Group?s operators in the fourth quarter of the year, when Telef?nica M?viles increased its active client base by more than 4.2 million customers.

In the month of December alone, Telef?nica M?viles added more than 2.7 million active clients.

These 4.2 million new active managed customers represent the highest organic growth (excluding the impact of acquisitions and mergers) in one quarter in the history of the Telef?nica M?viles Group. During the year, the number of active managed clients rose by over 10.5 million, or more than 25%.

By geographical regions, Telef?nica M?viles Espa?a exceeded 19.66 million customers, a year-onyear increase of 7%, after having gained over half a million new customers in fourth quarter 2003.
The performance of Telef?nica M?viles Espa?a?s quarterly net adds reflects the satisfactory results of the company?s commercial policy, both with respect to customer loyalty and customer
acquisition.
In Brazil, Vivo, the joint venture between Telef?nica M?viles and Portugal Telecom, exceeded 20.6
million active customers, with an increase of close to 2.2 million new customers in fourth quarter 2003 and close to 7 million since the beginning of the year.

Accordingly, Vivo consolidates its leadership of the Brazilian mobile telephony market, with an estimated average market share of 56% in its areas of operation, thanks to its having the most advanced range of latest generation services and a successful unified commercial offering under the Vivo brand.

In Mexico, the efforts made to extend the coverage of the GSM network in the country, which exceeded initial targets, and a more extensive distribution channel ? with over 6,000 points of sale at the end of 2003 ? boosted commercial activity significantly in the last few months of the year.
Telef?nica M?viles M?xico achieved a significant success in its Christmas campaign, adding more than half a million active clients in the month of December, for a net increase of 725,000 clients in fourth quarter 2003 (191,000 in third quarter 2003). As a result, the company added more than a million new customers in the year.

All this brought Telef?nica M?viles Mexico?s client base to nearly 3.5 million active customers at the end of 2003, placing it in a solid position to capture a significant part of the growth in the Mexican mobile market during 2004.

In Argentina, Telef?nica M?viles exceeded 1.8 million active customers, a year-on-year increase of 13%, with commercial activity growing in the fourth quarter of the year.
Telef?nica M?viles Per? had over 1.5 million active customers at the end of 2003, a 22% increase from the previous year, thanks to its progress in the development of the new generations of mobile telephony, which has allowed the company to consolidate its leadership.

In Chile, Telef?nica M?vil (the subsidiary of CTC Chile managed by Telef?nica M?viles) ended 2003 with 2.3 million active customers, 23% more than in December 2002. The strong net adds in fourth quarter 2003 were boosted by its offer of GSM services.
In Morocco, M?di Telecom reached 2.1 million active clients, a year-on-year increase of 29%.

The solid results obtained in the last quarter of the year, with growing activity in all markets, confirm the dynamism of the markets in which Telef?nica M?viles Group is present and the company?s ability to capture the largest share of the high growth potential of these markets.

More Information and contacts: http://www.telefonicamoviles.com
Direcci?n de Divisi?n de Comunicaci?n Tel: +34 91 423 40 44
Paseo de Recoletos, 7 y 9 Fax: +34 91 423 40 11
28004 Madrid e-mail: prensa_tm@telefonicamoviles.com