Microsoft In Wireless 2004 - An independent assessment of Microsoft's wireless operating systems, and their alternatives.
19 & 20 May 2004, Mariott Kensington, London.
London, UK - February 5, 2004 /The Wi-Fi Technology Forum/- This fully independent event will give you the answers to all these questions and many more - a full analysis of Microsoft's current, and future market position, in relation to the major competition...
* Will Microsoft expand their no 1 position into the mobile market?
* How will their mobile strategy affect your company?
* What kind of alliances are likely to be profitable, and how can they be formed?
Why should you attend?
* An unique analysis of Microsoft's role in the fixed and mobile wireless industry - hear presentations from the industry leaders.
* Understand the benefits and challenges of building partnerships with the world leader in software, services and internet technologies.
* Based on the success of the event last year, we predict 100+ participants representing key players in the wireless industry (operators, device manufacturers, software developers, content providers) from Europe, North America and Asia-Pacific.
Who should attend?
Senior representatives from:
* Operators
* Device manufacturers
* Software developers
* Content providers
* Telecoms and software consultants.
- PRICING -
Attend the:
2 Day conference with interactive workshop - ONLY GBP1600 plus VAT
2 Day conference - ONLY GBP1299 plus VAT
Workshop only - ONLY GBP650 plus VAT
****Conference Agenda*****
SESSION 1: OVERVIEW OF THE CURRENT MICROSOFT OFFER IN THE WIRELESS MARKET
* What are Microsoft's products for the wireless market?
* What are the improvements of Windows Mobile 2003 compared to its predecessor?
* How do Microsoft products fare against their competitors?
* How efficient is Microsoft software in terms of costs and usability?
Microsoft in Wireless: products and strategy
* Outlining Microsoft's strategy for the wireless sector
* Overview of Windows Mobile 2003 versus its predecessor
* Benefits of Microsoft products for businesses and consumers
* The role of Smartphone and Pocket PC operating systems in Microsoft's wider .NET strategy
Developing software for the wireless market
* The benefits and problems of the products on the wireless market
* The challenges of developing innovative and profit-making software
* How does Macromedia Flash differentiate from its competitors
* The opportunities and challenges of mobile software for the business and consumer markets
Microsoft versus Symbian: Overview of the wireless market
- Comparing the challenge of Microsoft with Symbian, Linux and Palm OS
- Advantages and disadvantages of the Microsoft OS
- Who is dominating each sector of the wireless market?
- Analysing the figures for take-up of devices with the MS OS compared precious forecasts and other operating systems
- Is it relevant to the consumer - will they decide?
- What role do the networks have in adoption?
Using .NET for wireless devices
* Creating applications for handhelds with .NET
* Using .NET on Pocket PC, Palm OS, WAP, i-Mode, and J2ME
* Microsoft's mobile .Net strategy
* Microsoft and its competitors
Is a single standard for next generation devices necessary or desirable?
* Intel's experience of working with Microsoft Smartphones
* Assessing the suitability of different OS's to different devices
* Examining recent developments and trends within the handheld device market
Developing software for wireless
- Etrilogy's experience in developing software for wireless devices
- Macromedia vs. Microsoft: benefits and challenges of both development platforms
- The future of wireless: what is Microsoft's place going to be?
- Business's benefits in developing a wireless strategy.
Building partnerships with Microsoft
* Benefits and challenges of working with Microsoft
* The Microsoft Mobility Partner Advisory Council (MPAC): what is it and how does it work?
* Developing software for Smartphone, Pocket PC and Windows CE
The developers' point of view
* What are developers' needs for operating systems?
* Does the Microsoft offer encourage the development of open standards?
* Working with different operating systems: how do Microsoft products fare compared to their competitors?
An overview of embedded systems
- Will Applications be embedded or re-programmable?
- The Windows offer vs. its competitors
SESSION 2: WINDOWS MOBILE SOFTWARE FOR SMARTPHONES
* What has Windows Mobile got to offer mobile users?
* How has Window Mobile been used on the wireless market in Europe, Asia and the Americas?
* Does Windows Mobile 2003 bring a distinct advantage compared to the 2002 version?
Using Windows Mobile for wireless services: the operators' point of view
* Business expectations from launching Windows Mobile Smartphone services.
* How have customers responded to the offer: what services to they use and how often.
* Strategies for increasing revenues from Windows Mobile enabled services
European smartphone development, the Orange SPV
* Overview of Orange's continuing partnership with Microsoft
* Examining the unique features of the SPV and the advantages of the SPV over other smartphones and 2.5G handsets
* Understanding the market for the SPV, has the reality mirrored Orange's expectations?
* How has uptake for the SPV fared across the Orange footprint
* Introducing the SPVx smartphone with gaming applications
Asian smartphone development: HTC Tanager
* Examining the decision by HTC to work with Microsoft on the Tanager
* Building on the successful partnership in the Pocket PC device space
* Outlining what HTC perceive the benefits of working with Microsoft to be
* Overview of the HTC Tanager and thoughts for the future
Palm OS: The advantages for next generation smart mobile devices
* Palm OS vs. Microsoft Windows: pros and cons
* Palm Source's strategy for the wireless market
* The future of wireless services: what is coming next?
Converging services on Microsoft Windows Mobile for Smartphone and Pocket PC
* Pocket PC and Smartphone synergies
* Tracking the evolution of Windows Mobile
* Service and brand definition
* Multiple operator and channel scenario
Manufacturers' views on partnerships with Microsoft for Smartphones
* Windows Mobile vs. its competitors: which to chose?
* Which handsets have been successful, which have not, and the reasons behind it
* Ensuring handsets deliver tools for user-friendly services
Developing technology for Microsoft powered smartphones
* FFOS wireless interfacing issues, highest performance or lowest common denominator?
* How to do it and how NOT to do it
* Power management and tricks of the trade
* Pros and cons of single and dual processor solutions for smartphones
New services opportunities in partnership with Microsoft
* Red Oxygen's experience in building partnerships with Microsoft
* Benefits and challenges in using Microsoft products
* Developing the 'mobile office' with Microsoft technology
* Enhancing business's productivity with new wireless services
SESSION 3: THE PDA MARKET: POCKET PC & THE ALTERNATIVES
* Pocket PC vs. Palm, Blackberry Wireless and others
* The opportunities in Pocket-PC Phone Edition
* Business opportunities in PDA for consumers and professionals
* Innovative usage of Microsoft software using PDA applications
Developing business in the PDA market
* Benefits and challenges of building partnerships with Microsoft
* Maximising business opportunities with PDAs
* Foreseeing customer demand and profit-making services
Creating successful devices for Pocket PC
- How to create devices for Pocket PC
- How to choose the features to include?
- Finding the right balance portability, features and usability.
Case study: NEC Mobile Pro P300
- What does the Microsoft OS add to the NEC Mobile Pro P300?
- Assessing the potential for wi-fi in handheld devices
- Does NEC plan to market the Mobile Pro P300 outside of the business market?
- Other devices in development using the Microsoft OS
- How have sales of the Microsoft powered P300 compared with other NEC devices?
Pocket-PC Phone Edition: developing voice enabled PDAs with Microsoft
* -What is the offer in terms of voice-enabled pocket PCs?
* Is voice a promising application for PDAs?
* How does it fit in operators' business strategies?
A case study of Pocket PC development: the Lucio
* Working with Microsoft and Hewlett Packard to develop the Lucio
* Developing targeted services for Pocket PC
* Customers' response to the services
Pocket-PC Phone Edition: developing devices
* Challenges in developing user-friendly voice-enabled PDAs
* Building partnerships with Microsoft and with telephone operators
* Remaining competitive in the PDA market
Innovative business opportunities for wireless devices
* Developing unique services for Smartphone and Pocket PC
* Is Microsoft wireless technology the most adapted for business wireless strategy?
* Business usage: are wireless devices delivering the mobile office?
* How a PDA strategy can improve productivity
* Using pocket PC in specific sectors: retail, catering
SESSION 4: MICROSOFT AND NETWORK SECURITY
* What are the security issues and how do Microsoft product respond to them?
* Developments in anti-spam products
* Virus checking
Ensuring network security in wireless
* Network security issues for wireless users
* The comparative benefits of Microsoft Windows Server products and Unix systems to provide network security in wireless
* Overview of the latest standards for wireless security
Security features and applications for wireless devices
* Security threats related to mobile devices
* Developing security solutions for handheld devices, ISPs and mobile operators
* Technologies for securing access to a device, encrypting data and communication links
* Working with Microsoft to develop efficient security tools
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