Alphamosaic Launches VideoCore architecture for a different gaming experience

February 20, 2004 /Wi-Fi Technology News/- 3GSM World Congress Cannes February 2004 - Mobile gaming is poised to take off in Europe in a major way, much as it has done in the Far East. Alphamosaic, the leading semiconductor company for mobile multimedia devices is at the forefront of that revolution with its VideoCore? processor technology that delivers the world?s lowest power, highest quality games to mobiles.

In short, with Alphamosaic?s VideoCore? architecture, mobile phone users will be able to enjoy a feature rich gaming experience brought to them at previously unattainable levels of quality and still preserve battery life. This makes Alphamosaic unique in being able to offer this powerful combination.

On its stand (Hall 2, F30), Alphamosaic will be demonstrating just such games ? 3D pool, Darxide, Project End, ZooCube, and more... As of now, consumers will be able to enjoy console quality on their mobile devices over and over again. Colours, textures, lighting and shading all contribute to an unparalleled gaming experience.

These unique hardware developments have been backed up with equally exciting software developments. Alphamosaic has written dedicated middleware to allow the architecture to seamlessly integrate with mobile phones. This gives the games development community the opportunity to easily create or port games for any VideoCore enabled handset.

Says Robert Swann, Vice President of Marketing at Alphamosaic: ?The mobile games market is accelerating at unprecedented speed. In the Far East, anticipated revenues for 2004 are expected to reach $250 million. Europe will soon follow. Alphamosaic is already in partnership with a number of leading games developers and distributors. As games become more important, so too do the issues of battery life and quality ? and Alphamosaic is ideally positioned to support this.

In effect, the VideoCore architecture offers a triple win: developers can produce games faster, easier and with richer graphics; the operators can offer multiplayer games driving data revenues; the customer is offered a myriad of great games.

Alphamosaic Ltd is a fabless semiconductor company based in Cambridge, UK. We are a leading provider of video and multimedia application processor ICs for mobile phone handsets, PDAs and other handheld multimedia devices.

Alphamosaic have developed VideoCore?, a unique, fully programmable, two-dimensional processing architecture. Our parallel approach to processing data provides high data throughput at low power consumption with full programmability. This enables the mobile phone handset manufacturer to add high performance multimedia functionality without compromising battery life, build price or flexibility.

Based on VideoCore? technology, Alphamosaic provides a family of application processors. The first of these, the widely-acclaimed VCO1, is already in volume production and already used in commercial handsets. VideoCore?'s powerful mobile video and portable gaming capabilities will be on display at the 3GSM World Congress.

Alphamosaic also provides a complete suite of software libraries and a development environment that is compatible across the product range. This includes audio and video codecs and a software framework for easy interfacing to any host baseband processor. Alphamosaic is thus a one-stop-shop for a complete multimedia co-processor solution for any type of mobile handset.

For more information, please visit http://www.alphamosaic.com or email info@alphamosaic.com

Darxide is a game developed by Frontier Developments Ltd.

3D Pool is a game developed by Connundra.

Zoocube is a game developed by Puzzlekings Ltd.