Destiny and Cobra take Marketing into the Digital Age
May 12, 2004 /Wi-Fi Technology News/-Destiny Wireless plc is now the world leader in the delivery of Digital Pen & Paper (?DP&P?) technology using Anoto? functionality to the business to business market. Destiny? has signed the largest order for DP&P solutions to date, in the world, with a global leader in face-to-face marketing ? The Cobra Group. The order value in this ground breaking contract is worth over ?2m and is for a minimum of 5000 Digital Pens.
Currently face-to-face selling processes involve vast amounts of paperwork, which need to be delivered to back office systems through a fax or scanner (often having to be scanned in many different locations) to be processed. Destiny?s? DP&P solution offers the opportunity to hugely reduce lead times from the capture of important sales data and customer orders, to the processing and translation of hand written forms to data files.
This real time solution, using Anoto? functionality, allows marketing data and sales orders to be presented much quicker to Cobra?s clients, which in turn allows their client to react quickly to fulfil their customer requirements.
?Destiny? carried out a pilot of the scheme and we found that DP&P technology provided massive savings in time and costs and increased sales by 10-15%. The Digital Pen gave the Sales Team a boost, making the team feel more confident in their role using a new technology. Minimal training was required to use the Digital Pens and the team were able to use the device as a ?talking point? in the sales process. We are very excited about this deal as we can see the impact this will have on our own business and that of our clients?, (Paul Sanderson ? Chief Operating Officer, The Cobra Group).
Destiny? has agreed to work exclusively with Cobra to market and sell Destiny?s? Digital Pen and Paper technology and services in the business arena of face-to-face marketing and direct sales on a global basis!
?Through the deal with Cobra, Destiny?s? position as the world leader in the delivery of Digital Pen and Paper to the business world is enhanced. The technology is set to become as big as the mobile phone phenomena, as the utilisation of Anoto? functionality is so simple and the cost and time benefits of DP&P are enormous. Destiny? are excited to team up with Cobra and together we will continue to innovate in order to lead the market in this exciting business arena?, (Edward Belgeonne ? Chief Executive Officer, Destiny Wireless plc).
Destiny Wireless plc
Founded in December 2002, Destiny? is the Exclusive Country Agent for Anoto in the UK, Australia and South Africa (launching in South Africa during 2004). The company?s approach is to find new ways to translate complex technology into straightforward, practical business applications and services in ways that improve productivity and business efficiency. The Executive Team has extensive leadership experience in selling new technology to the business to business sector.
In July 2003, the company introduced its first solution, DP&P technology, which has proven to be a great success and now Destiny has over 100 customers with orders in process of over 6000 Digital Pens. Destiny? delivers a fully comprehensive end-to-end solution that includes; Digital Pen Product Supply, Forms Analysis, Digital Form Design, Application Design and Development and Digital Pen Services. For further information please visit http://www.destinywireless.co.uk.
The Cobra Group
The Cobra Group spans the globe as one of the world?s most dynamic marketing organisations; they currently operate in 21 countries globally and are the world leader in face-to-face marketing. Cobra?s primary service is promoting and selling the products and services of their clients who include; American Express, Austar, Citibank, MBNA, Sheraton Hotels, Tele2, Telecom New Zealand and The Carphone Warehouse amongst others.
Cobra?s marketing system is unique, proven and unrivalled. Last year alone, Cobra acquired 8 million new customers worldwide and created over $5 billion of revenue for their clients. Cobra has also educated over 60 million consumers globally using their ?Human Commercials?? programme on a range of products and services over the past 12 months.
For further information please visit http://www.cobragroup.com
Anoto Group AB
Anoto Group AB is a Swedish high-tech company with unique solutions for transmission of handwritten text from paper to digital media, scanning of printed text and intelligent camera surveillance. All products are based on digital camera technology and image processing in real time. The Anoto Group today has three brand names; Anoto?, C-Pen? and WeSpot?.
When using Digital Pen and Paper enabling Anoto? functionality, a tiny camera in the pen registers the pen?s movement across the grid surface on the paper and stores it as a series of map co-ordinates. These coordinates correspond to the exact location of the page you?re writing on. When you make a mark in the SEND box with your digital pen, the pen is instructed to send the stored sequence of map coordinates, which are translated into an image that will result in an exact copy of your handwriting displayed on any computer or mobile phone, or received as a fax anywhere in the world. For further information please visit http://www.anoto.com.
For further information please contact:
Emma Blackmore
Public Relations Team
(Living Events)
T: + 44 (0)151 709 4547
M:+ 44 (0)7939 690188
E: emma.blackmore@living-events.com
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