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Men More Talkative Than Women In The Wireless World, Cingular Survey Reveals
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Topic Publications & Resources
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Men More Talkative Than Women In The Wireless World, Cingular Survey Reveals
Cingular Survey Reveals That Men Continue To Hold The Title Of Top Wireless Talkers For The Fourth Year In A Row
ATLANTA, -/June 29, 2004 - Wi-Fi Technology News/- Never let it be said that men are poor communicators. Well at least never let it be said that they don't TRY to communicate. For the fourth year in a row, men prove to be the more talkative sex in the wireless world. Men talk 16 percent more on their wireless phones than do women, according to a survey conducted for Cingular Wireless. Men use their wireless phones an average of 455 minutes a month, compared to an average of 391 minutes a month for women.
Both sexes are talking more on their wireless phones this year, but the gender gap remains the same. And, regardless of who talks more, when you average out the talk time, both sexes are spending just over seven hours a month on their wireless phones.
While women traditionally have been the big talkers on home phones, men are now catching up. While women talked on home phones 75 percent more than men in 2003, that gap has narrowed to 62 percent, with women talking 547 minutes each month and men talking 337 minutes each month in 2004.
There is little difference between men and women using gaming and camera features. Approximately 12 percent of both men and women use the gaming feature frequently or occasionally on their wireless phones. And while the majority of both men and women do not yet have the camera feature on their wireless phones, about half of both men and women who do have camera-ready phones use them to snap photos.
"After four years of tracking this trend, men are clearly the top talkers," said Marc Lefar, chief marketing officer, Cingular Wireless.
And this has remained the case as we've seen the number of wireless customers increase as well as their usage. The good news is that 'Cingular Fits You Best' whether you're a man or a woman. "
Other differences in the sexes:
. Convenience still remains the top reason for wireless phone usage, with 62 percent of wireless users indicating they primarily use their wireless phones for convenience purposes. Safety is next in line, at 21 percent.
. Women use their wireless phones to talk to friends and family more than men do, as 81 percent of conversations by females are for friendly chat versus 68 percent for men.
. Men use their wireless phones more for business. Men say that 30 percent of their conversations are for business, compared to 16 percent for women.
The national survey of 1,035 qualified wireless user respondents (499 male and 536 female) was conducted for Cingular Wireless by International Communications Research in May 2004. Last year's study was conducted in June using the same methodology and sampling demographics.
ABOUT CINGULAR WIRELESS
Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 25 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer RolloverSM, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com.
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