Amplefuture Launches On-Phone User Interface Application AFL Pocket Portal
AFL Pocket Portal increases sales of digital goods and services via a branded direct-to-consumer presence on the phone
London, UK -/11 Feb, 2005 - Wi-Fi Technology News/- Amplefuture, a leader in providing top brands with consumer interactivity solutions for television and mobile phones, today announced the launch of the AFL POCKET PORTAL, an application that sits on the mobile handset menu and gives content providers and media companies the opportunity to provide consumers with a branded storefront in their customer?s pockets with magazine-like features. It also provides links to purchase a wide range of information services and content such as music, images and games.
?Putting a branded presence on the handset greatly increases the opportunity for companies to boost revenues and engage consumers. It is significantly easier for offers,? stated Derek Byrne, CEO of Amplefuture. ?Consumer brands, such as music and entertainment services or pizza and DVD delivery services, can also greatly benefit from this application.?
Through the AFL Pocket Portal, consumers can enjoy rich media high colour screen content with an experience similar to using the Internet ? with underlined sub-links, a storefront to purchase content and mobile magazine-like features. The AFL Pocket Portal visual layout is tailored for mobile use with easy vertical and horizontal navigation. Payment for content can be made with the press of the button by using a variety of payment methods including premium IVR (Interactive Voice Response), premium SMS and links to WAP pages.
AFL Pocket Portal is offered with a web-based desktop toolkit for marketers to easily develop and update content and manage payment methods. The desktop toolkit enables non-technical staff to create mobile applications without the need to know how to write code. The toolkit offers an easy-to-understand user interface where each mobile application view is the same as it would appear on the phone.
Additionally, the AFL Pocket Portal is offered with high security content protection from Beep Science, the leading provider of mobile DRM solutions. An OMA v2.0 DRM client/server solution can be integrated to secure copyright protection and digital rights management. The end-to-end OMA v2 DRM solution provides high security for music downloads and distribution.
About Amplefuture Ltd
Amplefuture (AFL) has 10 years international experience providing Consumer Interactivity Solutions for leading brands and companies including AOL, MSN, BSkyB and BMG. For further information go to http://www.amplefuture.com
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