BBC World Managed By Rubberduck Media Lab As 24-hour Live Mobile Service
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Oslo, Norway, -/February 3, 2006 - Wi-Fi Technology News/- The Mobile Media Company, the world?s leading Personal Broadcaster, announced that BBC World is now being managed and delivered by Rubberduck Media Lab as a
streamed 24-hour live service, on compatible handsets, to Telenor mobile phone subscribers in Norway.
Rubberduck Media Lab, the mobile TV and video streaming service of The Mobile Media Company, is enabling the BBC?s international news and information channel as the only non-Norwegian news network to be included in Telenor?s line-up. Subscribers can see BBC World?s full output on their phones, with comprehensive hourly news bulletins plus award-winning current affairs, documentary and lifestyle series.
?Our team's market and technical experience has made Rubberduck a frontrunner when it comes to developing mobile TV projects for major broadcasters and content providers,? said Karsten Hauge, CEO of The Mobile Media Company. ?We're delighted, therefore, to be working in partnership with BBC World, to enable people to view the channel on the move, anywhere and at any time."
?This agreement with Mobile Media and Telenor is part of the process of increasing BBC World?s presence on new media platforms,? added Simon Cottle, distribution and business development director for BBC World in the Nordic territories. ?Norway has been at the forefront of developments in the
distribution of news, and we?re thrilled to be associated with a media group and mobile operator with such influence around Scandinavia.?
BBC World has an estimated weekly global audience of 59m people and is ranked higher than any competitor in terms of authority and impartiality among Europe?s opinion-leaders . One-third of the most influential Europeans watch weekly ; BBC World is the only channel whose audience has grown among affluent Europeans in each of the past ten years.
?We?re proud to announce that Telenor, one of the first mobile operators, isaunching BBC World on phones,? said Lars Christian Iuel, director of private products at Telenor Nordic Mobile. ?Telenor has a strong focus on developing business models attractive to both its customers and to media operators; it?s the result of a good ongoing relationship with BBC World and The Mobile Media Company?s technology that has made this agreement possible.?
Rubberduck Media Lab continues to be a market leader in the delivery and advancement of technology solutions to network operators and broadcasters. As well as delivering live television programming to mobile devices, such as that from BBC World, Rubberduck also enables for Telenor the delivery of on-demand multi-media content.
1 source: European Opinion-Leaders Survey, October 2005
2 source: European Opinion-Leaders Survey, October 2005
3 source: European Media and Marketing Survey, Winter 2005
About BBC World
BBC World, the BBC?s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC?s commercial group of companies. BBC World is available in more than 200 countries and territories worldwide, and reaches 280 million households (136 million 24-hour homes) and more than one million hotel rooms. BBC World launched in its present format in 1995 and is funded by advertising and subscription. For further information on how to receive BBC World, download schedules or find out more about the channel, visit http://bbcworld.com.
About Mobile Media
The Mobile Media Company is the leading producer and global distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. The Company currently engages with an audience of over 500 million mobile users throughout Europe, North America, South America and Asia Pacific, working in partnership with mobile network and portal
operations, media companies, brand managers and agencies. Mobile Media is headquartered in Oslo, Norway, with offices and technology development centres in UK, Romania, Hong Kong, China and the US. For more information, please visit: http://www.MobileMedia.com or send an e-mail to Info@MobileMedia.com.
About Telenor
Headquartered in Oslo, Norway, Telenor is an international provider of high quality telecommunications, data and media communication services. Telenor is one of Norway's largest companies with revenues in 2004 of approx. NOK
61.3 billion and a work force of 23,400 domestically and abroad as of the end of September 2005. Telenor is listed at the Oslo Stock Exchange (TEL) and Nasdaq in New York (TELN). For more information visit telenor.com.
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