The WI-FI SUMMIT 2003, Profitable Business Models for Implementation
September 22 - 24, 2003 San Francisco, CA (USA)
The Wi-Fi SUMMIT, The Wi-Fi Technology Forum was told by Roger Jarman, Marketing Director at the International Quality & Productivity Center (IQPC), is looking at the business opportunities presented by this emerging technology. This summit will feature a speaker faculty of corporate sector leaders involved in the strategic development marketing and implementation of this new technology. There will be a balance of high-level representatives from the food and beverage, retail, airline and healthcare industries.
Confirmed Speakers/Faculty (to date):
Dan Connors, Sr. VP for Corporate Strategy, KINKO'S
Lovina McMurchy, Director, New Ventures-Wireless, Starbucks
Anil Khullar, Director of Network Deployment, CUNY
James Winston, Director Telecommunications, Denver International Airport
Mark Wiesenberg, Director of Strategic Technology, Sharp Healthcare
Invited Speakers:
Mark Jamison, Sr. Director of Strategic & Business Development, McDonalds
John Wooley, President t& CEO, Schlotzsky's Deli
Bob Edington, Borders
Ken Pasley, Director of Wireless Development, FedEx
Winn Stephenson, Sr. VP of IT Development, Fed Ex
Patrick Morin, Director of IT Communications & Security Services, American Airlines
Ali Nemati, Telecommunication Manager, Dallas Fort Worth International Airport
John Payne, CIO, San Francisco International Airport
Paul Dietzler, Sr. VP Finance & Technology, Omni Hotels
Tim Aubrey, VP of Technology, Fairmont Hotels
Karen Goldberg, Director of Marketing, Hotel Plaza Athenee NYC
Mark Hedley, Sr. VP & CTO, Wyndham Hotels
Dave Riley, VP for Catering & Meeting Services, Wyndham Hotels
Dennis Koci, Sr. VP of Hotel Operations, Hilton Hotels
Tom Wingham, Sr. Manager of Communications, Hilton Hotels
Brian Fitzgerald, General Manager, Westin Bonaventure Hotel & Suites
Tom Conophy, Sr. VP & CTO, Starwood Hotels & Resorts Worldwide Inc.
Mark Jury, Manager - Hotel Systems, Country Inn & Suites
Sundar Chandran, Senior Director Enterprise Messaging & Collaboration Information Technology, Mt. Sinai Hospital
Bill Spooner, Sr. VP & CIO, Sharp Healthcare
Anthony Delli Colli, VP Business Development, Meetinghouse
Dennis Eaton, Chairman of WIFI Alliance
Christopher Fine, VP of Global Investment Research, Goldman Sachs & Co.
Neeraj Bharadwaj, Partner, APEX Partners
Rajeev Chand, Sr. Equity Research Analyst-Wireless Technologies, Rutberg & Co.
Yag Patel, Principal, RHO Ventures
John Yunker, Analyst, Business Strategies Group, Pyramid Research
Chuch Marratt, Head of MIS, MTM Management
Scott E. Carson, President, Connexion of Boeing
PROGRAM AGENDA:
Strategic Planning and Business Implementation
? Defining the target market
? Profitability and investment
? Merging new technology with traditional venues
? Is WIFI a sustainable business model, and are consumers ready to pay for connectivity?
Marketing and Advertising: Strategies for Awareness
? Methodology behind the marketing of this service.
? Creating consumer awareness
? Creating a demand - making a 'want' a 'need'
? Identifying customer demand for new applications, services and devices
Case Studies: End User Success Stories in WIFI Implementation
Customizing the Business case:
Airlines & Airports
? Optimizing traditional lounges
? Business Travelers: maximizing time spent at air ports
? Internal Usage: Curbside checking, baggage handling, and cargo package tracking.
? Improve efficiency
Hotel & Hospitality Industry
? Improving operations and customer satisfaction
? Customer retention
? New account acquired
? Management of staff
Healthcare Industry
? Designed for internal or external use?
? The benefits of having WI-FI remote access caregivers
Academia
? Managing the virtual Campus
? Deployment of WIFI throughout a multi-campus University
Food & Beverage
? "Stay longer, spend more money or choose us over the competition!"
? Profitability
? Creating a virtual office place
? Giving people a place to work, check their email, or just chat.
ROI: Creating Value Proposition for Implementing WI-FI
? What is the return on investment?
? Determining the market value of the service
? Are priorities set, who says what should be funded and why.
? Collection plans vs. dynamic re-tasking
? Examining the revenue potential of WI-F
The Wall Street Perspective
? Is this the next big thing for IT?
? Funding for WI-FI
WI-FI: The Variables for Billing
? Best Practices for wireless roaming
Tools for Educating the Market & Generating Buy-In
? Adoption of new technology
? Is this new technology best suited for internal or external Applications?
? Analysis of industry growth trend of migration if WIFI and existing infrastructures
? The benefits of having WI-FI for remote access
? Network requirements
? Costs factors - reducing operational expense
? Creation and Deployment of a WI-FI network.
? Integrate or replace?
? Costs
? Managing a wireless and wired network
Mitigating Security Threats & Safe Guarding Your Data
? WECA and WPA
? Should WLAN's upgrade to WPA or wait for complete standardization
? Can existing security applications protect your data?
? VPN and WI-FI
? Authenticity of user
? Encrypting: How safe is your data?
? Implementation WI-FI while complying with national security guidelines
WI-FI: The Variables for Billing
? How to standardize usage?
? Pricing options: per minute, per day or monthly subscription
? Roaming charges
? What is the market value
? Who pays for what?
? Identifying pricing strategies through marketing campaigns
? Customized Billing
About IQPC:
The International Quality & Productivity Center (IQPC) is dedicated to providing practical, detailed information through conferences held at both the national and international level. By providing accurate, objective and up-to-date developments and trends in various industries and government, IQPC enables organizations to remain competitive and profitable. IQPC recognizes the value of face-to-face forums, and strives to make each conference a valuable learning experience, allowing our attendees to receive a maximum return on investment.
Their conferences serve a broad range of specialized fields including:
Human Resources
Marketing
Finance
Healthcare
E-Management
Customer Service
Insurance
Government
Manufacturing
Corporate/Internal Communications
Information Technology
Purchasing
Shared Services
Utilities
Telecommunications
Business Strategies & Management
IQPC's Conference Directors aim to deliver dynamic, thought-provoking information through exhaustive research into the "best practices" of leading corporations and organizations. The Directors' mission statement is as follows: We deliver leading edge, educational conferences through extensive "best practices" research, consistent relationship management with industry leaders and experts, strategic content development in our respective fields and professional, on-site management at our high-level events.
For enquiries,
Roger Jarman
Marketing Director, IQPC
Tel: 212-885-2746
Fax: 212-885-2762
IQPC
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