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STRATEGY ANALYTICS: ON-PREMISES WIRELESS CONNECTIVITY SPIKE TO MOBILIZE 75 %..
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STRATEGY ANALYTICS: ON-PREMISES WIRELESS CONNECTIVITY SPIKE TO MOBILIZE 75 PERCENT OF PROFESSIONALS

ROI Paradigm Shift Underway as WiFi Seeds Market & Security Fears Abate

Boston, MA, USA - October 15, 2003 -Strategy Analytics' report, "On-Premises Mobility: Is WiFi Set to Dominate Business Connectivity Needs?" foresees mobile professional ranks tripling to 75 percent by 2008. In-Building/On-Campus mobility is cited as a key driver, with the charge being led by a new breed of WLAN-enabled notebook and PDA-toting Corridor Cruisers and Meeting Collaborators.
"Just as intervening macro-trends drove a PC onto each desktop and a mobile phone into most every hand as part of the professional's standard toolset, so too will Wireless LAN's vastly improving value proposition serve to unchain throngs of workers from their desks over the next five years," states Cliff Raskind, Director, Wireless Enterprise Strategies at Strategy Analytics.


David Kerr, Vice President of the Global Wireless Practice at Strategy Analytics, adds, "Public domain connectivity, enabled by 3G and hotspots, will continue to expand at a metered pace. The mobilization of the workforce within the boundaries of the enterprise however, holds the potential for a far more spectacular growth trajectory."

"Lead by massive vendor-push, a new paradigm for WLAN is emerging. The only remaining obstacle is security, and in our view, these vulnerabilities will be adequately addressed within the next 12 to 18 months," adds the report's author Cliff Raskind.

For more information see http://www.strategyanalytics/press/pr00088.htm

About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see http://www.strategyanalytics.com

US Contacts:
Cliff Raskind, +1 617 614 0707, craskind@strategyanalytics.com
David Kerr, +1 617 614 0720, dkerr@strategyanalytics.com

European Contact:
Phil Kendall, +44(0) 1908 423 620, pkendall@strategyanalytics.com



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