STRATEGY ANALYTICS: MOBILE MULTIMEDIA MESSAGING REVENUES PROJECTED TO REACH $22 BILLION BY 2008
Brands Key To Accelerating Penetration And Education
London, England, October 23, 2003 /Wi-Fi Technology News/- Strategy Analytics, the global research and consulting company, today released, "Maximizing the Potential of Multimedia Messaging Service (MMS) Applications," with strong recommendations for network operators to optimize their MMS platforms for the content industry. The use of MMS by large media brands to distribute video, photo and animated content, will serve to catalyze MMS usage and drive its revenue growth to $22 billion by 2008.
Author Nitesh Patel, Senior Analyst, states, "Many operators are disappointed because of low uptake and usage rates of their MMS services. Operators need to focus on five key areas in order to maximize the revenue potential of MMS, including improving the delivery process and the end-user experience, and applying appropriate pricing models to different product groups." Strategy Analytics predicts that MMS user numbers will grow to 380 million by 2008, including person-to-person (P2P) messaging and application-to-person (A2P) content.
David Kerr, Vice President of the Strategy Analytics Global Wireless Practice, adds, "We strongly advise operators to open up the market for MMS-based content services and allow third-party content providers to deliver MMS services to their customer base. By taking a dual pronged, wholesale/retail approach, operators will benefit from overall market uptake of services, in addition to growth in MMS traffic from their networks. "
About Strategy Analytics
Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see http://www.strategyanalytics.com
US Contact:
David Kerr, +1 617 614 0720, dkerr@strategyanalytics.com
European Contact:
Nitesh Patel, +44(0) 1908 423 621, npatel@strategyanalytics.com
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